Agent Marketing, Agent Strategy

Bored at Your Open House? Here Are 4 Ways to Become Better at Content

Better content doesn’t have to take more time. Retrain your Instagram algorithm, build an AI board of advisors, borrow proven hyperlocal ideas, and use AI to find and test content with viral potential.

July 12, 2026
The Broke Agent

BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

1. Did you know you can actually change your Instagram algorithm so it shows you exactly what you want to see?

Find out how here.

2. There’s a way to have content experts review every post idea before it goes live. All you have to do is create an AI content board of advisors.

Here’s how to build it in Claude.

3. Here’s a simple hyperlocal post that generated 97 comments and takes about five seconds to create.

Steal it here.

4. Chris Smith is one of the best content creators in real estate. One of the reasons is that he’s built an AI system to find viral content, test viral content, and publish viral content.

He’s showing exactly how it works during a free virtual training.

Register here.

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About the Author

The Broke Agent

Eric Simon is the founder of The Broke Agent and co-founding Chief of Content of BAM. You can watch him weekly as a co-host of Over Ask Podcast and The Walk Thru. Eric also speaks at industry events across the nation and can hit his pitching wedge 190 yards.

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