6 Phrases that Kill Your Prospecting (& What to Say Instead)
Sarah Lentz
September 14, 2026
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Instagram rolls out new features for agents, mortgage rates top 7%, brand-killing social trends, a listing appointment mistake to avoid, and the final chance to grab a BAM Camp ticket.
The Broke Agent breaks down six real estate content trends that need to die.
Luke Acree shares 5 things 50 real estate team leaders agree on, and 3 things they still argue about, from his interviews for an upcoming book.
Ken Pozek shares the 8 lessons he wishes he knew, all of which led to his latest milestone of $2 billion in real estate sales.
eXp CEO Leo Pareja calls seller choice beautiful bullshit marketing speak that ignores fiduciary duty and puts the housing market at risk.
These nine subtle behaviors make sellers trust you faster. Which of these will you cultivate to build rapport and win more listings?
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Contractors and chefs are building massive audiences by filming their work. Here’s how real estate agents can use the same strategy.
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
Zillow reports 2.3% of rental listings were recently for sale, near a record high, as more ‘accidental landlords’ turn unsold homes into rentals instead of cutting price.
Alyssa Curnutt shares the simple two-step outreach process she uses to connect with local businesses when creating hyperlocal content.
New Western reports investors delivered 216.9% more starter homes than builders in 2025, reshaping entry-level housing supply through renovation.
Tom Toole analyzed 19,000 real estate calls using Shilo.ai to uncover six tactics agents use to build trust, uncover motivation, and move conversations toward a deal.
Andrew Undem explains why he lists homes on Thursday and why top agents rely on a repeatable system when launching listings.
Chris Smith explains the simple voice-first workflow Realtors can use to create blogs, emails, and social media posts up to four times faster, turning voice notes into publish-ready content in minutes.
Real Brokerage appoints Jason Cassity as Chief Growth Officer, bringing the top-producing agent and Walk Thru co-host into executive leadership to drive agent growth
Luke Acree cites 81% of sellers interview one agent, and outlines how omnichannel touches create familiarity, comfort, and trust.
Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.
Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.
Here are 4 things to do that will improve your business, marketing, and overall life.
Haley Ingram and Alyssa Stalker join The Broke Agent to discuss the difference between chasing virality and attracting real clients, why local content outperforms generic real estate posts, and fresh March content ideas that actually generate leads.
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