Featuring local businesses is one of the easiest ways to start creating hyperlocal content.
It’s helpful to your community. It builds relationships with business owners. And it positions you as someone who actually knows what’s going on in your city.
But here’s where most agents get stuck.
They want to feature businesses… but the whole thing feels super awkward.
Should you just show up? Do you need permission? What do you say when you walk in?
If you’ve ever hesitated because you weren’t sure how to approach it, here’s the simple two-step process I use.
(And I promise, once you do this a couple times, it becomes incredibly easy and natural!)
Step 1: Send a Quick Video DM
Before you show up to film, send the business a quick video message on Instagram.
Yes, a video message.
By doing so, you:
- Immediately create a connection with the business owner or social media team behind the business
- Are seen as a real person instead of a random account sending a copy-and-paste message.
In the video:
- Introduce yourself
- Give them a compliment specific to their business
- Explain what you want to do/create
- Propose a couple days/times for the shoot
The videos are super simple (like 30-45 seconds long) but go a LONG way.
Most business owners are excited about the exposure, and this quick message accomplishes a few things.
First, it makes the actual shoot less awkward because they know you’re coming.
Second, there’s a good chance they’ll go out of their way to show you their coolest items, most popular menu items, or unique features once you arrive.
And third, it starts a relationship with the business owner.
(By the way, the exact script I use (plus my video shot checklist, and what to do before, during and after the shoot) is all inside the Hyperlocal Content Blueprint. You can download it with a free trial to BAMx here.)
Step 2: Introduce Yourself When You Arrive
So you sent the message, they’re excited, and now it’s time for the shoot.
Even though you already messaged them, introduce yourself when you get there and briefly explain what the plan is/what you’ll be shooting.
Something simple like:
“I’m just going to grab a few quick shots around the space and highlight one or two things people should try.”
Then ask them some of the most popular things on the menu/services that people get/items people buy. Ask them directly what the ambiance and vibe are like. (This conversation with the business owner/employee will basically write your video for you!)
Why This Works So Well
Featuring local businesses is more than just content. It’s relationship building.
You’re supporting your community, showing people you’re someone who actually knows the area, and connecting with business owners (I think that’s the thing most agents look past, but there’s HUGE value here!)
When you do this consistently, people begin to associate you with being the go-to local expert. That’s when hyperlocal content starts turning into real estate conversations.
Want the Exact Script and Shot List?
The exact script I use when reaching out to businesses, a checklist of exactly what to record when you get there, tips for editing these videos together quickly…I put it all together for you in an online training inside BAMx.
To get a free 7-day trial with access to the Hyperlocal Blueprint and helpful tips to start creating hyperlocal content that actually works, click here.
