Tom Toole breaks down five practical ways real estate agents can use AI to work smarter, from inspection reports to client emails.
Real’s acquisition of REMAX closed Monday, August 24. Here’s who holds the top jobs, who’s leaving, and what agents need to know.
Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.
Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.
Home purchase cancellations hit a 3-year high, per Redfin, giving agents a new data point to prep sellers before they list.
Emily McAllister’s latest yap-style reel proves marketing cannot sell an overpriced listing. Here’s how agents can copy her style (and why they should).
The Broke Agent unpacks the worst social media advice for real estate agents and what to ask instead.
Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.
Lisa Chinatti breaks down the 90-day money-back guarantee behind the onboarding program for the #1 real estate team in Massachusetts.
Jen Dillard’s Instagram reel asks real estate agents if hustle culture has gone too far, and agents are answering in droves.
Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.
Tom Toole and Lisa Chinatti share five conversation starters agents can use to reconnect with buyers and sellers before Labor Day.
Zillow reports 2.3% of rental listings were recently for sale, near a record high, as more ‘accidental landlords’ turn unsold homes into rentals instead of cutting price.
Alyssa Curnutt shares the simple two-step outreach process she uses to connect with local businesses when creating hyperlocal content.
New Western reports investors delivered 216.9% more starter homes than builders in 2025, reshaping entry-level housing supply through renovation.
Tom Toole analyzed 19,000 real estate calls using Shilo.ai to uncover six tactics agents use to build trust, uncover motivation, and move conversations toward a deal.
Andrew Undem explains why he lists homes on Thursday and why top agents rely on a repeatable system when launching listings.
Chris Smith explains the simple voice-first workflow Realtors can use to create blogs, emails, and social media posts up to four times faster, turning voice notes into publish-ready content in minutes.
Real Brokerage appoints Jason Cassity as Chief Growth Officer, bringing the top-producing agent and Walk Thru co-host into executive leadership to drive agent growth
Luke Acree cites 81% of sellers interview one agent, and outlines how omnichannel touches create familiarity, comfort, and trust.
Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.
Krys Benyamein shares the surprising lesson he learned climbing Mount Everest, and how it applies to content creation, identity, and marketing in today’s attention economy.
Here are 4 things to do that will improve your business, marketing, and overall life.
Haley Ingram and Alyssa Stalker join The Broke Agent to discuss the difference between chasing virality and attracting real clients, why local content outperforms generic real estate posts, and fresh March content ideas that actually generate leads.
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