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Two large smartphones float in a modern living room, showing Instagram Reels with a city view from a balcony, while onions sit on the foreground table.

Two Genius Videos, One Remarkable Property

Real estate duo Matt Lionetti and Anna Oliver posted two separate listing videos on the same theme to promote a fully-renovated penthouse level suite in the heart of Toronto. Here’s why their video strategy is so effective.

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Diverse students in a bright classroom raise their hands, each holding a football, seated at desks with notebooks open.
Agent Marketing

September Content Ideas For Agents

At the beginning of each month, The Broke Agent makes a list of content ideas based on holidays, notable events, and what’s trending. Here’s what to expect this September.

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Two smartphone screens side by side showing video thumbnails; left shows a woman with February 2022 text overlay, right shows a man with August 2022 text overlay.
Agent Marketing

The Future of Social is Recommendations

Giselle Ugarte posted a side-by-side comparison of her and head of Instagram Adam Mosseri talking about recommendations as the future of social. Here’s what you need to know.

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Woman in an orange sweater looks up and rests a hand on her chin, with a house icon and yellow question marks suggesting housing questions.
Housing Market

Agents React: Appraiser Bias

Agents reacted to a BAM Instagram post calling out the appraisal process as the biggest joke in the real estate industry. Here are the highlights.

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