Over Ask

The Secret Behind Ryan Serhant’s Content Strategy

Jason Puma joins Matt Lionetti and The Broke Agent to discuss how he became Brand Director for Serhant, content strategy, inspiration, and the most critical social media channel.

September 5, 2022
BAM Staff

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Jason Puma was one of the first people on Ryan Serhant’s team. Now he’s the Brand Director for Serhant—one of the biggest brands in real estate.

On this week’s episode of the Over Ask Podcast, Jason joins Matt Lionetti and The Broke Agent to discuss the Serhant brand and content strategy. He also answers some hard-hitting questions related to social media channels, inspiration, and hiring for content.

Click on any of the timestamps below to watch:

01:13 What responsibilities come with being a brand director?

03:44 How did you meet Ryan?

08:02 Are you meeting with any of the agents there (helping them with branding)?

09:24 What is Ryan’s strategy right now; his prime platform? What is the channel split?

13:58 Do you recommend separating channels when you have varied content?

19:37 Is there any content that doesn’t hit?

33:42 If you had to change the Serhant [brand] name, what would it be?

36:05 If Serhant could have only two people for content, what would those two hires be?

39:01 Instagram is like your business card.

41:00 What’s the strategy with Reels & TikTok?

Watch the full episode for the whole conversation—and to find out what everyone calls Jason.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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