Messi’s Impact on Miami RE & The Most Creative Listing Video Ever?!

On this week's episode, Dan Oneil and The Broke Agent talk to Jason Cassity and get his take on Messi’s move to Miami, how much to spend on Ads, listing videos guaranteed to make you smile, and Instagram Stories.

June 16, 2023
BAM Staff
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Dan Oneil and The Broke Agent bring in San Diego agent and co-founder of REFER Jason Cassity to discuss South Florida real estate, the right way to spend money on advertising, viral real estate content, and the latest Instagram updates.

To begin this episode, the creators talk about Lionel Messi’s blockbuster move to Miami and what this means for Florida real estate now. The creators then break down how much agents should spend on Google and Facebook ads.

Next, the creators look at a viral TikTok from Grandma Nat, a real estate agent who shows off her dance moves while promoting a home she is trying to sell, and dual listing videos from Matt Lionetti and Anna Oliver.

The last topic brought up in this episode is Instagram Stories. The Broke Agent gives insights into how Instagram has changed the number of Stories available to see on the app—which could result in a decline in engagement.

Click on any of the timestamps below to watch:

0:00–2:49 – Intro

02:50 Topic #1 – Messi to Miami

13:10 Topic #2 – How much agents should spend on Google and Facebook Ads

27:02 Topic #3 – Are TikTok dances back?

31:28 Dual Listing Video from Matt Lionetti and Anna Oliver

36:53 Topic #4 –Instagram Stories for this week in Marketing

Click here to watch the full episode.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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