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The real estate industry is booming with data-driven insights, and AI-powered predictive analytics is at the forefront. This technology analyzes vast amounts of information to identify people who are likely to move, giving you a golden opportunity to connect with potential clients exactly when they need you.

How AI can predict your next client

Imagine knowing who’s considering selling their home or searching for a new one. Predictive AI makes this possible by pinpointing such individuals through the application of sophisticated algorithms that analyze and detect patterns across a unique blend of data sources, including:

  • Public records: Information such as modifications to property tax records, updates to voter registration, changes of address, and new building permits for renovations reveal actions suggestive of a move.
  • Demographics: When analyzed in light of past moves and their frequency, demographic characteristics such as age, income, marital status, family size, employment status, occupation, and level of education can be indicators of potential moves.
  • Digital footprints: Certain online activities can be analyzed to discover patterns that may point toward an upcoming home sale or purchase. Searches for jobs, schools, real estate listings, and moving companies and even social media behavior can uncover an intention to relocate.
  • Financial data: Bank records, spending habits, credit scores, mortgage information, and other signs of one’s financial situation can be green flags signaling that a sale may be on the horizon.

By feeding this data into AI-powered predictive analytics, you can uncover hidden patterns and connections that lead to statistical probabilities as to whether a move will happen in the future. These algorithms are constantly learning and adapting to ensure the accuracy and reliability of predictions.

How accurate are the results?

No single prediction is perfect, and the accuracy of predictive AI depends on several factors, including the quality of the available data, how far into the future you’re looking, and a given model’s ability to account for changing markets and individual circumstances. 

At ReminderMedia, our AI-powered tool for predicting who is likely to move is about 24% accurate. This means that for every four homes predicted to sell within the next 12 to 24 months, one of them will. Now, say you’ve got a list of 300 addresses, and 40 of them are ranked as likely or very likely to move—that’s just about 10 homes where you can be the first agent with a foot in the door.

3 ways to use a likely-to-move list

There are three ways that agents can get an almost immediate ROI—in time and money—from using an AI-produced list of potential sellers.

To enhance your geofarming

When you consistently send the right kinds of postcards at the right cadence, geofarming works well to increase your brand awareness and build trust among potential clients. However, as is nearly always the case in marketing, it’s your follow-up that will make you a diamond among zirconias. And running your mailing list through a predictive AI algorithm to identify recipients who may be considering a sale will indicate who you should call first for the most likely conversion. 

Download ReminderMedia’s free e-book for a clear path to geographic farming for exponential growth. 

To identify repeat business

If you’ve maintained a routine schedule of keeping in touch with your database, then you likely already know who’s contemplating a move. But having your list analyzed could still turn up opportunities you otherwise might have missed among those who you may not have contacted in a while.

And here’s a bonus: even seemingly wrong results can sometimes reveal valuable leads.

For instance, an AI model might flag someone with no plans to move because they’ve been exploring sites like Zillow to assist a relative who is actively house hunting. Similarly, a person may have recently purchased a home—suggesting they have no intention of moving anytime soon—but are flagged because they’re exploring options to aid their aging parents who want to downsize. 

To maximize the utility of this data, make sure to follow up with all potential new buyers and sellers. And if you’re a little stuck about how to approach these leads, you can always use the guidance of our free targeted follow-up scripts.

Click here to get three pages of targeted scripts to use when following up with clients.

To run super-targeted Facebook ads

Next to email and postcards, Facebook ads are one of the most budget-friendly and effective ways to collect leads’ contact information. In other words, running ads that have a track record of results can significantly increase the ROI of your digital marketing budget. 

While leads are nice to have, prospects who are primed to convert are better. Once you have your list of people identified as likely to move, provide Facebook with their email addresses, and it will work to target your ads to that list. However, there is a caveat—you’ll need a minimum match rate of about 1,000 users. This means if you upload 5,000 emails and only 500 of them can be matched to user profiles, your list won’t be useable. Still, you can build lookalike audiences using that same list.

I’ll be sharing how to convert leads with Facebook ads at BAM BBQ on July 17th. Sign up now for this FREE virtual event so you don’t miss it!

Try Likely to Move for free

At ReminderMedia, you can set up a free account and at no charge, explore how our predictive analytics tool, Likely to Move, can significantly increase the odds that you’ll be the first agent to reach out to a potential new buyer or seller. 

Once you have set up your free account, go to your Dashboard, and from the left side of the screen select Direct Mail, then Branded Posts, and finally Likely to Move. From there, simply follow the instructions on the screen.

Set up your free account here to get started. 

When you submit your list, we’ll quickly rank the people on it and assign them a score, identifying who in the next 12 months is very likely to move, likely to move, neutral, unlikely to move, and recently listed/sold. By leveraging thousands of data points, we’ll accurately predict approximately 24% of upcoming listings. We refresh our data every month and will post the results of our analysis to your ReminderMedia dashboard.

Take action today

Ready to take your lead generation to another level? Create your free ReminderMedia account, look around, and try our AI-powered Likely to Move tool—there’s no obligation. And even if you choose another avenue, remember to download our free targeted follow-up scripts to maximize your success!