
What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You
Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.

Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.

Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.

Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.

Luke Acree breaks down five essential real estate lead sources and how to build a consistent, scalable system for long-term business growth.

Open houses still work in 2026, but only if you run them with structure. Luke Acree breaks down the full strategy to turn open houses into consistent closings.

Luke Acree explains why so-called looky-loos are early-stage prospects and what agents should expect about timelines, follow-up, and long-term loyalty.

Luke Acree shares the circle prospecting script and follow-up system that turned intent data into 26+ deals, and why calls still win.

Luke Acree shares why “lead with revenue,” niche messaging, and consistent testing are the keys to building marketing that actually compounds and converts.

Luke Acree breaks down how to follow up consistently without ever feeling pushy, using simple relationship-first strategies any agent can apply.

AI can speed up real estate workflows, but it can’t replace trust. Luke Acree shares how top agents use AI to scale relationships, not lose them.

Luke Acree shares lessons on real estate marketing ROI with a Stay Paid Podcast caller, breaking down what actually delivers consistent long-term results.

Luke Acree reveals the minimum daily standard new agents must hit to generate free leads without paying a portal.