real estate lead generation

Agent Strategy

How to Reactivate Your Database in 90 Days

The majority of real estate transactions come from your sphere and past clients. Luke Acree shares how to audit your database and reactivate old contacts in 90 days.

July 29, 2026

Agent Strategy

10 Scripts to Reactivate Old Leads This Summer

Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.

July 16, 2026

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Real Estate News

Kelley Blue Book Does Home Valuations Now: What That Means for Agents & Sellers

Kelley Blue Book is testing home valuations in 10 states, with fees and rules that could reshape lead generation for real estate agents.

July 8, 2026

Agent Strategy

3 Data-Backed Habits of the Top 1% of Real Estate Agents

Tom Toole breaks down exactly what separates the top 1% of real estate agents from everyone else and how to use that data to run your business better.

June 16, 2026

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Agent Marketing

82% of Agents Get Zero Leads From Paid Channels, According to a New Survey

The 2026 State of Real Estate Marketing Report surveyed 462 working agents and found 82% generate zero leads from paid digital channels. Here’s what the data says actually works.

June 3, 2026

Smiling man sits at a desk in a dark, modern office with glowing icons behind him (phone, calendar, chart, envelope).

Agent Strategy

4 Steps to Turn Your Existing Database Into a Listing Pipeline

Byron Lazine breaks down the four-step sequence that turns a dormant database into your best source of ready sellers, without a single cold pitch.

May 27, 2026

Man at a desk with a laptop, thinking, as a glowing network of user icons and dollar signs lights up the dark wall behind him.

Agent Strategy

What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You

Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.

May 21, 2026

Agent Strategy

2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)

Tom Toole breaks down the three real estate business strategies agents are using in 2026 and which ones are actually winning in today’s market.

May 19, 2026

Agent Marketing

The Real Reason Homeowners Call One Agent Over Everyone Else

Most homeowners call (and hire) the first real estate agent they recognize. Luke Acree shares how familiarity, consistency, and repeated exposure can help agents become the go-to name in their market.

May 7, 2026

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Agent Strategy

How We Signed 100+ Listings in 5 Months (System Breakdown)

Tom Toole breaks down the exact systems his team used to take 100 listings in under five months and how agents can replicate it.

May 5, 2026

Woman on a phone call at a cafe, imagining a handshake with a couple in front of a home inside a thought bubble

Housing Market

80% of Home Sellers Hire the First Agent They Call. Are You That Agent?

NAR’s 2026 Generational Trends report reveals 80% of sellers hire the first agent they contact, and what actually drives that decision.

April 30, 2026

Split-screen thumbnail with two women talking; left reads 'Did you know in California', right shows 'house,'

Agent Marketing

3 Content Lessons Every Agent Needs Right Now

The Broke Agent breaks down Selene Hanna’s BAM Fest presentation on why educational real estate content often fails on Instagram and how agents can fix it.

April 24, 2026

real estate lead generation

How to Reactivate Your Database in 90 Days

10 Scripts to Reactivate Old Leads This Summer

Kelley Blue Book Does Home Valuations Now: What That Means for Agents & Sellers

3 Data-Backed Habits of the Top 1% of Real Estate Agents

82% of Agents Get Zero Leads From Paid Channels, According to a New Survey

4 Steps to Turn Your Existing Database Into a Listing Pipeline

What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You

2 Business-Building Strategies Every Agent Needs Right Now (And 1 to Avoid)

The Real Reason Homeowners Call One Agent Over Everyone Else

How We Signed 100+ Listings in 5 Months (System Breakdown)

80% of Home Sellers Hire the First Agent They Call. Are You That Agent?

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