When I first started in sales, I did a lot of things I didn’t enjoy, thinking that was the only way to build a business. Like every new agent, I cold-called expired listings, door knocked, sat floor time, and held open houses for every listing agent I could. 

And I hated every second of it. 

While these can be great ways to generate leads and get a start in real estate (especially if you don’t have much of a sphere), for me, it just wasn’t it. 

Along my journey, I’ve discovered different ways to build my business and get leads and referrals. Not surprisingly, they just so happen to be things that bring me joy and don’t feel like work. 

So, here are three unique ways to generate business.

#1—Join a Club or Group

Pick something fun you genuinely enjoy, and join a group that meets up to do that activity. You not only get to do something you like to do, but it gives you an opportunity to meet new people, foster connections, and gain referrals in a more relaxed and social setting. 

I love to read books, so I found and joined a local book club and have met new people who are interested in the same thing as me. This gives us something in common to potentially make a business connection in the future. 

Be sure to also attend events regularly, participate with everyone, and show a genuine interest in the other members. This authenticity is the foundation for building lasting relationships

#2—Community Involvement

Find an organization that supports a cause important to you and sign up to volunteer. Or, join a committee, sponsor an event at your kid’s school, or get involved in events around your community. This not only supports a good cause, but it also increases your visibility and credibility in the local area, helping you build relationships with others who may need your services down the road.  

I volunteer with New Life Warehouse, which provides beds, furniture, and other household items to people and families in need. And because I’m a huge dog lover and animal lover in general, I recently signed up to volunteer at the Humane Society. 

#3—Get to know your neighbors

I know, I know. I said I hate door knocking, but this isn’t the same! Instead of knocking and offering a CMA, make it more personal by buying treats from the store for each house on your street. Then, introduce yourself to your neighbors. It’s amazing how many people you will meet doing this!

Weaving yourself into the fabric of your neighborhood in a more personal way and forming relationships with your neighbors is not only a fulfilling aspect of community, but as conversations naturally unfold, you have an opportunity to share your real estate expertise in a subtle way. This allows you to position yourself as a knowledgeable resource without coming off as a salesperson. Knowing your neighbors can also help lead to referrals, and you get to build a good reputation for yourself as the go-to real estate professional in your area. 

Look, I’m not downplaying making phone calls or taking the time to convince strangers to do business with you—it works for a lot of people! But for those of you who are like me, remember that thinking outside the box and leaning into what you enjoy can also help build your business. And the best part is, that all your daily tasks will become much more fulfilling and fun!