For this week in BAM, we’re sharing a couple of our most clicked-on articles in real estate news, agent tactics, and agent marketing. Because we don’t want you to miss anything that could help you stay informed, level up your skills, and grow your business.
Let’s dive in!
News You May Have Missed
“Homes.com Is Investing Over $1 Billion in the Biggest Marketing Campaign in Real Estate”
Homes.com is going big with this year’s marketing push to capture the attention of homebuyers and help agents sell more homes in 2024—starting with four Super Bowl commercials. And that’s just the beginning.
“NAR Sees 3rd Consecutive Decline in Membership, with More Drops Likely in 2024–2025”
The National Association of Realtors (NAR) reported a third consecutive drop in membership. To put the losses in context, NAR Chief Economist Lawrence Yun highlighted data pointing to seasonality and difficult market conditions as the main factors.
“HomeServices Asks Supreme Court to Step In Regarding Sitzer/Burnett Trial”
Attorneys for HomeServices of America filed a petition asking the highest court in the U.S. to review Sitzer/Burnett and settle the question on who gets to decide the way forward when both parties have signed an arbitration agreement: the arbitrator or the court.
Agent Tactics
“Q&A with Ryan Serhant: 8 Takeaways for Real Estate Agents”
Aside from his email follow-up strategy, which we covered in another BAM article, here are 8 takeaways from Byron Lazine’s interview with Ryan Serhant.
“Maximize Your Listing Opportunities: 5 Strategies for Agents”
Tom Toole shares five strategies to maximize your listing opportunities in a market with an average of three listings per agent.
“Level Up Your Database this Valentine’s Day: How I Turned a Local Event into a Dream Email Collection Strategy“
Katie Lucie shares her strategy for turning a local event into a powerful opportunity to build your email list.
Agent Marketing
“From 1800 to 11K Followers: The Content Strategy You Need for Explosive Instagram Growth”
Lindsey Jo breaks down the content strategy she used to grow her Instagram following from 1800 to 11K.
“The Resource Your Clients Need: A Black Book of Trusted Vendors”
Krys Benyamein shares the one resource every client (and potential client) will appreciate: a black book of trusted local vendors and service professionals.
“How I Convert TikTok Leads with Less than 500 Followers”
Katie Kenny shares how she converts TikTok leads with less than 500 followers.
BAM Pro Bowl 2024
Wednesday marked the first annual BAM Pro Bowl—a FREE virtual event with an all-star line-up of presentations from leading real estate professionals, including Ryan Serhant as the keynote speaker.
If you missed it, head on over to BAMx for the full replay, complete with our Super Bowl-style commercials.
