For this week in BAM, we’re sharing a couple of our most clicked-on articles in real estate news, agent tactics, and agent marketing. Because we don’t want you to miss anything that could help you stay informed, level up your skills, and grow your business. 

Let’s dive in! 

News You May Have Missed

Homes.com is going big with this year’s marketing push to capture the attention of homebuyers and help agents sell more homes in 2024—starting with four Super Bowl commercials. And that’s just the beginning. 

The National Association of Realtors (NAR) reported a third consecutive drop in membership. To put the losses in context, NAR Chief Economist Lawrence Yun highlighted data pointing to seasonality and difficult market conditions as the main factors. 

Attorneys for HomeServices of America filed a petition asking the highest court in the U.S. to review Sitzer/Burnett and settle the question on who gets to decide the way forward when both parties have signed an arbitration agreement: the arbitrator or the court. 

Agent Tactics

Aside from his email follow-up strategy, which we covered in another BAM article, here are 8 takeaways from Byron Lazine’s  interview with Ryan Serhant

Tom Toole shares five strategies to maximize your listing opportunities in a market with an average of three listings per agent. 

Katie Lucie shares her strategy for turning a local event into a powerful opportunity to build your email list. 

Agent Marketing

Lindsey Jo breaks down the content strategy she used to grow her Instagram following from 1800 to 11K. 

Krys Benyamein shares the one resource every client (and potential client) will appreciate: a black book of trusted local vendors and service professionals. 

Katie Kenny shares how she converts TikTok leads with less than 500 followers. 

BAM Pro Bowl 2024

Wednesday marked the first annual BAM Pro Bowl—a FREE virtual event with an all-star line-up of presentations from leading real estate professionals, including Ryan Serhant as the keynote speaker. 

If you missed it, head on over to BAMx for the full replay, complete with our Super Bowl-style commercials