Homes.com is launching the biggest marketing campaign in real estate—ever—starting with FOUR Super Bowl commercials.
And that’s just the beginning.
“Homes.com is supercharging your success with over $1 billion invested to drive 80 billion impressions—reaching more than 90% of households to generate millions and millions of visits.”
Celebrity superstars for the campaign include Dan Levy, Heidi Gardner, and a few special guests. This will be a real estate marketing campaign to remember—and one that will set a new standard for real estate portals.
And they’re making their first shot across the bow at none other than the 2024 Super Bowl, just days away.
“Homebuyers will see us on top networks, prime TV, streaming platforms, digital radio, and beyond, including NBC, Fox, Disney, CBS, MAX, Paramount, Hulu, YouTube, Pandora, iHeartRadio, your favorite podcasts, and more.
“And we’re kicking it all off on the biggest advertising stage in America with four Super Bowl ads!”
Four Super Bowl ads require a huge investment of marketing funds. But that’s just the first taste of what Homes.com is actively investing to get more homebuyers interested in your listings.
“We’re also talking Grammys, Oscars, March Madness, Olympics (Paris 2024), NBA Finals, NLB All-Stars, NHL Stanley Cup Playoffs, and more—all to help agents like you amplify demand for your listings and close more deals.”
At this point, it’s fair to point out that, as far as we know, no other real estate portal is going this big when it comes to investing marketing dollars.
We don’t see Zillow, Realtor.com, or Redfin (i.e., “Ziltorfin”) talking about the investment they’re making this year to help real estate agents get more eyes on their listings.
“No other competitor comes close to our investment to drive leads to all agents. Homebuyers couldn’t miss this if they tried. It’s all happening on Homes.com—for you.”
Without once calling out the competition by name, Homes.com has thrown down the gauntlet. And if homeowners won’t be able to miss this, decision-makers behind the other portals will get the message loud and clear.
Homes.com has been clear about its goal for some time – it is gunning for the number one spot among real estate portals. And this year, it is gunning harder than ever before.
Big-game competition?
To be fair, Homes.com won’t be the only big name in real estate advertising during Super Bowl 2024. OpenDoor has announced it, too, will have a Super Bowl commercial.
You can bet we’ll be watching all the big game commercials just to see how the marketing from Opendoor, etc, stack up to what Homes.com has prepared for the event.
We’ll report back on Monday with our review.
Stay tuned for more about the Homes.com marketing campaign and what you can do as an agent to leverage that investment for your business in 2024.
