Katie Lucie

Agent Marketing

Real Estate Doesn’t Have a Marketing Problem. It Has a Standards Problem.

Katie Lucie explores why improving the industry’s reputation requires raising competency standards, not just better marketing campaigns.

March 5, 2026

Agent Marketing

The 2 Content Buckets Every Agent Should Focus on in 2026

The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.

January 5, 2026

Agent Marketing

How to Audit Your Brand for Clients, Not Just Clicks

In 2025, attention isn’t enough. Katie Lucie shares how real estate agents can audit your brand to turn likes and views into clients and long-term business growth.

September 17, 2025

Agent Strategy

How to Build a Buyer Intake Assistant With ChatGPT

Turn messy buyer notes into a polished intake system with ChatGPT. Katie Lucie shares a step-by-step framework to save time, impress clients, and stay organized.

September 4, 2025

Agent Strategy

3 Plays That Work in Real Estate Right Now

The 2025 housing market is hard. Katie Lucie shares 3 plays that work in real estate right now.

August 28, 2025

Agent Strategy

The Mistake Real Estate Agents Make When Chasing Growth

Solo agents don’t need to build a team in order to scale. Katie Lucie shares why hiring an assistant can boost efficiency, profitability, and growth without the headaches of managing a team.

August 20, 2025

Agent Strategy

The Simple Framework That Made Me More Productive Overnight

Katie Lucie breaks down the simple “Start, Stop, Continue” framework from Sharran Srivatsaa that instantly boosted her productivity and focus. Here’s how you can apply it today.

July 30, 2025

Agent Marketing

How I Landed a $2 Million Listing With One Letter

A single “Magic Buyer” letter landed Katie Lucie a nearly $2M listing with no funnel, no fluff, just a great story and a handwritten envelope. Here’s how she did it and why it keeps working.

July 23, 2025

Agent Strategy

How to Win in Real Estate (Even If You’re Not a “Veteran”)

Katie Lucie shares what five years in real estate have taught her—and why you don’t need decades of experience to build a successful, sustainable business.

July 3, 2025

Agent Marketing

How to Attract Your Dream Clients with One Instagram Post

Katie Lucie shares an Instagram strategy to attract your dream clients, revive stale listings, and position yourself as the go-to agent, with no new inventory required.

June 18, 2025

Agent Strategy

Stop Overcomplicating Buyer Agreements: Use These Scripts Instead

Katie Lucie lays out a tactical, no-fluff guide to confidently presenting the buyer broker agreement—covering when to bring it up, how to explain its value, and what to say when clients push back.

April 24, 2025

Agent Strategy

5 Questions to Ask When the Market Feels Slow

Feeling stuck in a slow real estate market? Ask these 5 questions from Katie Lucie to stay focused, take action, and grow your business no matter the conditions.

April 9, 2025

Katie Lucie

Real Estate Doesn’t Have a Marketing Problem. It Has a Standards Problem.

How to Build a Buyer Intake Assistant With ChatGPT

3 Plays That Work in Real Estate Right Now

The Mistake Real Estate Agents Make When Chasing Growth

The Simple Framework That Made Me More Productive Overnight

How I Landed a $2 Million Listing With One Letter

How to Win in Real Estate (Even If You’re Not a “Veteran”)

How to Attract Your Dream Clients with One Instagram Post

Stop Overcomplicating Buyer Agreements: Use These Scripts Instead

5 Questions to Ask When the Market Feels Slow

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