We all know the holidays are an easy way to add client and sphere touch points, and I cannot emphasize this enough – no one needs another canned holiday email or text.
Let’s make 2024 the year we upgrade our efforts! With January behind us, let’s kick it off with how to level up the typical Valentine’s Day gestures into an email collection opportunity using a simple lead magnet.
Leveraging Local Connections
The execution was simple. I transformed my ordinary branded notepads into compelling lead magnets. Each notepad, wrapped in an elegant ribbon, featured a label with my picture, contact info, and a QR code. This QR code, linked to my Linktree, prompted them to enter their email address in return for entrance to a lavish spa day giveaway at my favorite local spa. Everyone loves a good spa day, and as a sponsor featured on the boutique’s website, my presence in the swag bag stood out amidst a sea of generic branded items.
Repurposing the Plan to Expand the Impact
To get the most out of my lead magnet, I thought why not add this same giveaway campaign to my print mailers and social platforms?
My first planned mailer of February is a local market report designed to catch the homeowner’s eye. On its flip side, I added the spa giveaway beckoned, ready for 1,500 homes in my geographical farm.
They just had to scan the QR code and enter their emails for a chance at the $200 spa treat. This strategy wasn’t just simple; it was a smart strategy to incorporate the QR code to capture their emails to build on my current digital retargeting efforts.
Each step of this strategy was designed to not only get attention and find one happy winner but to intentionally convert that attention into a growing email list of engaged community members, allowing me to get one step closer to winning over new leads and opportunities as the local go-to real estate resource.
