Ryan Serhant

Man with short hair and beard looks down while pointing at a red 'UNDERRATED' stamp across neon social media icons.

Agent Marketing

The Most Underrated Marketing Strategy in Real Estate

FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.

July 24, 2026

Agent Strategy

How ChatGPT Is Sabotaging Real Estate Deals (According to Agents)

The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.

March 25, 2026

Real Estate News

Ryan Serhant Predicts Only Two Major Brokerages Will Exist by 2030

Ryan Serhant predicts only two major brokerages will survive by 2030 as agents push back and debate what it means for the future of real estate.

March 18, 2026

Housing Market

Ryan Serhant Says It’s Nobody’s Market. Here’s How Agents Can Guide Clients.

Ryan Serhant calls today “nobody’s market” and shares how industry pros can lead with clarity as mortgage rates stabilize and luxury deals surge.

December 8, 2025

Agent Strategy

5 Blind Spots That Are Killing Your Business Growth

Byron Lazine breaks down five agent blind spots, from emotional decisions to weak tracking, with perspective from his Sell It 2025 conversation with Ryan Serhant.

October 15, 2025

Agent Strategy

The Referral Model Is Dying. Here’s What Comes Next.

At Sell It 2025, Byron Lazine and Ryan Serhant said the referral model is dying. Agents must study Zillow and refresh their offers to stay competitive.

October 2, 2025

Real Estate News

Ryan Serhant Welcomes Wife Emilia to the SERHANT. Team

Emilia Bechrakis Serhant has joined SERHANT. as a licensed agent, marking a career pivot from law and land titles to real estate.

September 18, 2025

Lifestyle

From TV To Real Estate: Tyler Cameron Joins SERHANT + More Stars Who’ve Made the Switch

Former Bachelorette star Tyler Cameron has joined Ryan Serhant’s brokerage, SERHANT., as a licensed real estate agent in Jupiter, Florida. He joins a growing list of reality TV stars—including JoJo Fletcher, Arie Luyendyk Jr., and Jason Mesnick—who’ve turned their media platforms into real estate careers.

July 22, 2025

Agent Strategy

6 Best Practices for AI Prospecting and Branding from Ryan Serhant

During BAM BBQ, Ryan Serhant shared six actionable tips for agents using AI to build their brand and generate leads. From AI search optimization to storytelling and time management, Serhant outlines how to get results.

July 17, 2025

Agent Strategy

5 Real Estate Shifts Ryan Serhant Says You Should Be Watching Right Now

In a new Instagram Reel, Ryan Serhant breaks down five key real estate shifts agents should be watching, many of which align with the forward-looking conversations and tactical insights planned for this year’s BAM BBQ.

July 10, 2025

Agent Marketing

How Top Agents Are Prepping for the Second Half of 2025

BAM BBQ, the hottest virtual real estate event of the summer, goes live July 16, 2025, featuring eXp CEO Leo Pareja, Ryan Serhant, and Experience.com CEO Scott Harris. This free event includes a full replay for every registrant so you won’t miss a minute.

July 9, 2025

Agent Strategy

The 4 Biggest Mistakes Agents Are Making Right Now

Byron Lazine and Ryan Serhant break down the biggest mistake agents are making with content and lead flow in 2025. Learn why generic posts and inconsistent strategy are costing agents business—and what the top 1% are doing differently to win.

June 26, 2025

Ryan Serhant

How ChatGPT Is Sabotaging Real Estate Deals (According to Agents)

Ryan Serhant Predicts Only Two Major Brokerages Will Exist by 2030

Ryan Serhant Says It’s Nobody’s Market. Here’s How Agents Can Guide Clients.

5 Blind Spots That Are Killing Your Business Growth

The Referral Model Is Dying. Here’s What Comes Next.

Ryan Serhant Welcomes Wife Emilia to the SERHANT. Team

From TV To Real Estate: Tyler Cameron Joins SERHANT + More Stars Who’ve Made the Switch

6 Best Practices for AI Prospecting and Branding from Ryan Serhant

5 Real Estate Shifts Ryan Serhant Says You Should Be Watching Right Now

How Top Agents Are Prepping for the Second Half of 2025

The 4 Biggest Mistakes Agents Are Making Right Now

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