The 2 Content Buckets Every Agent Should Focus on in 2026
Katie Lucie
January 5, 2026
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The Broke Agent shares five things real estate agents can do while bored at their open house this weekend.
January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
BAM Media rounds up 2026 housing forecasts on home sales, prices, inventory, and mortgage rates, with side-by-side charts from leading industry experts.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.
RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.
Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.
Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.
The Broke Agent shares his top content ideas for agents to use in December 2025.
At their second annual signature conference, RISE 2023, Real Brokerage leadership announced new fintech tools for agents, an end-to-end digital solution for consumers, a new branding position for Real, and new intuitive marketing tools for agents.
Home seller profits increased from 56.6% in Q2 to 59% in Q3 according to ATTOM’s third quarter 2023 U.S. Home Sales Report, showing the second consecutive quarterly uptick after several declines. Profit margins are down year over year.
Tom Toole shares three pieces of information every agent needs to share to be able to guide people and help them make winning decisions.
Here are 15 email subject lines you can use to deliver value to your clients and prospects to stay top of mind in the second half of 2023.
CNBC’s Jim Cramer reacts to the Fed’s decision to hold rates steady after ten consecutive rate hikes. Pointing to housing as the issue at the epicenter of inflation, he speculates as to what it will take to end the cycle and effectively bring down inflation.
Realtor.com released its May Rental Report, which shows a 0.5% annual decline in the median asking rent—particularly for two-bedroom units—and economists predict continued rent declines, with an average drop of -0.9% for 2023.
Realtor.com® has issued its 2023 Forecast Update, showing a drop in mortgage rates to 6% by the end of the year, a slight decline in home prices, negative rent growth, and the total count for home sales hitting its lowest point since 2012.
Byron Lazine, Tom Toole, and Lisa Chinatti discuss their outlook for the rest of 2023, the 64% of Americans waiting for rates to drop, the shortage of homes for buyers with median incomes, why 7% is too high for today’s market, the next Fed meeting, and a Steve Harney Tweet on foreclosures.
Byron Lazine and Tom Toole discuss the debt ceiling deal and what it means for mortgages, whether the housing bill will incentivize sellers, public support for median home building, the May jobs report, and a Lance Lambert Tweet on housing supply.
Head of Instagram Adam Mosseri posted a Reel to explain how the Instagram algorithm works.
Byron Lazine, Tom Toole, and Lisa Chinatti discuss mortgage rates rising amid debt ceiling talks, sacrifices buyers make to afford a down payment, the cost of online lead generation, and buyers turning to real estate agents for financing advice.
Housing market analysts, including those from Fannie Mae and Zillow, have conflicting forecasts about home prices. Here’s how you can talk to consumers about where home prices are expected to go.
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