The 2 Content Buckets Every Agent Should Focus on in 2026
Katie Lucie
January 5, 2026
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The Broke Agent shares five things real estate agents can do while bored at their open house this weekend.
January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
BAM Media rounds up 2026 housing forecasts on home sales, prices, inventory, and mortgage rates, with side-by-side charts from leading industry experts.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.
RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.
Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.
Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.
The Broke Agent shares his top content ideas for agents to use in December 2025.
Byron Lazine released a long form video providing context for a YouTube Short published a year ago on “Why Business Cards Suck & What To Do Instead.” Here he explains his position on business cards and presents more effective ways to be memorable.
HousingWire Lead Analyst Logan Mohtashami joined Byron Lazine and Lisa Chinatti on the Knowledge Brokers Podcast to discuss, among other things, whether to expect 5% mortgage rates in 2024—and how to respond when consumers ask about rates.
Zillow’s latest findings show an annual increase of more than $100 in the cost of renting alone, with today’s “singles tax” amounting to an average of $7,110 a year.
In this week’s episode of The Real Word, Byron Lazine and Nicole White discuss comments by four real estate CEOs on the portal wars.
ATTOM released its Year End 2023 Home Sales Report showing the first drop in home selling profits in over a decade amid modest home price gains.
Tom Toole breaks down the three reasons why a buyer or seller might say, “I already have an agent” and provides scripts with questions you can ask (in two of the three scenarios) to handle this objection and convert more leads.
Ken Pozek’s IG Reel is a mini masterclass on strong video hooks. It leads with a question that gets people thinking, “What have I missed?” or “If I don’t watch this, what will I miss?” The FOMO is strong with this one.
Zillow released a new report showing over 20% of homeowners are now considering selling their homes within three years, largely due to the drop in mortgage rates and overall (though slight) improvement in housing affordability.
Krys Benyamein shares three new Instagram updates you need to know about if you’re looking to level up your social media content in 2024.
Haley Ingram of Coffee & Contracts shares the five things she’s doing to avoid burnout in 2024.
Zillow released its top 10 list of the hottest real estate markets for 2024, and Buffalo, New York sits at number one, followed by Cincinnati, Columbus, and other relatively affordable U.S. metros.
This week in BAM brings our first 2024 BAM event announcement, the ‘silver tsunami,’ a notable drop in NAR membership, two of the best ads for Instagram, 4 tips for mastering time management, how to leverage social media for geographic farming, and more.
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