Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.
Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.
Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.
The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.
Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.
The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.
Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.
Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
Haley Ingram of Coffee & Contracts shares what’s working on Instagram in November 2025, from DMs and fonts to keywords and local engagement.
Use Instagram Trial Reels to test content, boost reach, and generate more leads. Tessabella Jelten shares the exact workflow, hook formulas, and five plug-and-play Reel ideas to grow your audience fast.
Krys Benyamein on why Instagram’s Edits app teleprompter is the content tool more agents should be using to create more video with less friction.
Realtor.com reports Connecticut and New York are moving to ban private listings, with fines up to $5,000 and an October 1 effective date in CT.
The Broke Agent rounds up 4 things real estate agents should do today to sharpen their business, marketing, and social media game.
Shane Burgman’s viral reel spoofing the speed home tour trend is the funniest thing real estate agents over 40 will watch today.
The Broke Agent breaks down 11 unwritten social media rules real estate agents need to know before their next post.
Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.
Berkshire Hathaway is acquiring Taylor Morrison for $8.5 billion, becoming America’s 4th largest homebuilder. Here’s what the deal means for agents, new construction, and the “is the market crashing?” conversation.
The Broke Agent shares his June 2026 content plan for real estate agents, covering National Homeownership Month, summer holidays, and social media tips.
Oxford Economics projects housing affordability won’t meaningfully recover for 7 years. Here’s the script real estate agents need when buyers say “I’ll just wait.”
Krys Benyamein shares how his team uses ChatGPT and local news stories to create simple, shareable graphics that consistently outperform traditional real estate content.
Eric Gubler’s Sandlot-inspired listing reel hit 80K views and 200+ comments. Here’s why it worked and what agents can steal from it.
The Broke Agent warns real estate agents that purely AI-generated content creates distance instead of connection and could hurt your personal brand.
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