August 2026 Content Ideas for Agents
The Broke Agent
July 31, 2026
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram’s Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
Andy Griesinger built a 5-agent team to $103 million by screening recruits and running new agents through a 61-point daily tracker.
Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.
FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.
Do NOT forget about email. According to Tom Ferry coach, Jason Pantana, four out of five (top) marketers would rather give up their social media accounts than their emails. Why?
On this week’s episode of The Walk Thru, Danny Deals and Charles Weinraub, aka “The Handsome Homebuyer,” join Byron Lazine and The Broke Agent to discuss 3D home printing, the
Most great agents know that REFERRALS are the best source of new business in the real estate industry. Referred clients usually begin the relationship with you already having gotten a
At the beginning of each month, I’m going to make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around what’s timely and relevant! As I mentioned in my “trendjacking” blog, posting about trending topics gives your marketing a major engagement boost. In May, we had Star Wars Day, the only Friday 13th of the year, the Johnny Depp Amber Heard trial, and plenty of chatter about Elon Musk buying Twitter… Here’s what to expect this June.
On this week’s episode of Between Two Lock Boxes, recorded at Inman in New York, Dan O’Neil sits down with Juan Barraneche, CEO and founder of the Goldbar Team, and the one and only Ricky Caruth of eXp Realty and the Zero to Diamond coaching program.
If you’re a realtor, you really have two options on holiday weekends. And a lot of it’s gonna depend on how your business has progressed so far this year.
Instagram has been acting insane lately. Engagement is all over the place, suggested posts are flooding our feeds, and users are getting logged out for no reason. Recently I couldn’t
On this episode of The Byron Lazine Podcast, the duo from the DJ & Lindsey Real Estate “teamerage” join Byron to discuss becoming part of the billion-dollar club, entrepreneurship, sponsoring the Jacksonville Jaguars and more.
On this week’s episode of The Walk Thru, Byron Lazine and The Broke Agent – back from his 57th wedding of the year – join Katie Day of Move Me
Katie Day and Tim Macy hosted a conference to hone in on specific tactics that would generate more business. Since we all know video is essential to building a brand, video marketing quickly became the main topic, and we set off to host The Real Estate Video Blueprint (REVB). Here are their takeaways.
Agents across the country reacted when Ryan Serhant and Bess Freedman sparred on the subject of whether reality TV is good or bad for the real estate industry. Byron Lazine
Sal Moretti, class of 2008 from Foothill Academy, just announced on Instagram that he is now a licensed real estate agent.
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