6 Phrases that Kill Your Prospecting (& What to Say Instead)
Sarah Lentz
September 14, 2026
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Instagram rolls out new features for agents, mortgage rates top 7%, brand-killing social trends, a listing appointment mistake to avoid, and the final chance to grab a BAM Camp ticket.
The Broke Agent breaks down six real estate content trends that need to die.
Luke Acree shares 5 things 50 real estate team leaders agree on, and 3 things they still argue about, from his interviews for an upcoming book.
Ken Pozek shares the 8 lessons he wishes he knew, all of which led to his latest milestone of $2 billion in real estate sales.
eXp CEO Leo Pareja calls seller choice beautiful bullshit marketing speak that ignores fiduciary duty and puts the housing market at risk.
These nine subtle behaviors make sellers trust you faster. Which of these will you cultivate to build rapport and win more listings?
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Contractors and chefs are building massive audiences by filming their work. Here’s how real estate agents can use the same strategy.
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
Lindsey Jo shares how to thrive in real estate amidst challenges. Learn 3 practical tips to navigate setbacks and find success in a changing market.
Krys Benyamein shares six marketing tools he can’t live without and what makes them indispensable to real estate agents.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for August 21st-27th, 2023.
Whether you need a break from reviewing your notes from Tom Ferry Success Summit, prepping for your weekend open houses, or are still recovering from BAM Bash, here’s some of the most entertaining real estate content of the week.
Dan Oneil shares a story of a recent transaction with a mortgage lender that went wrong—and gives four tips to help real estate agents avoid fraudulent lenders.
Leave it to Paige Steckling to deliver a listing video that trendjacks the most talked-about movie of the year: Barbie.
BAM looks at what could happen to the housing market with 8% mortgage rates, how to answer related questions from buyers, and the best way to prepare your real estate business and maximize transactions in 2023.
Tom Toole outlines four steps to build unstoppable confidence.
Matt Lionetti’s latest listing video hooks the audience and keeps them captivated by tapping into a nostalgic pastime.
The July 2023 Rental Report from Realtor.com shows rent prices dropping year over year for the third straight month as rental supply increases. July also marks the first annual rent price decline for studio units since 2020.
Tom Storey shares two key strategies to help you get more referrals in 2023 by changing your wording in the first appointment and taking advantage of the “moment of influence.”
Create a strong nurture plan for your clients for the rest of 2023 and beyond with this listing masterclass provided by Lisa Chinatti and Tom Toole—with a shot of tactical real talk from Byron Lazine.
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