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Row of buildings frozen in thick ice, icicles along the eaves, under a blue winter sky with a flock of birds in the distance

Frozen Houses on Lakefront Neighborhood

Captivating images of frozen houses in a Canadian Lake Erie waterfront community are making the rounds after a massive storm swept unfrozen lake water ashore, sealing homes on the front line in ice from the ground to their rooftops.

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Three presenters stand around a silver cloche on a counter, with a yellow studio backdrop and two in white lab coats flanking a woman in a black top.

These Marketing Trends Aren’t Making It To 2023

Marketing is constantly evolving, and it’s up to agents to keep a finger on the pulse of the current trends. So if you haven’t refreshed your marketing strategy all year, read on for everything you need to be aware of to develop stronger marketing in 2023.

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Build a Traffic-Stopping Brand in Real Estate

Byron Lazine and Bobby Kawecki break down exactly what agents need to do to build a traffic-stopping brand in real estate today using short-form video. They share the biggest mistakes agents make, examples of their highest-converting clips, and how to create the best hooks and captions to captivate your audience.

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YouTube thumbnail of two men in suits with bold white text: 'YOU REALLY SENT THAT?' signaling a reaction video surface question about a message.
Between Two Lock Boxes

Ed Stulak’s Risky Real Estate DMs

Ed Stulak, social media guru and leader of the Orbis Group, joins Dan Oneil to discuss video DMs, landing a big project through Instagram, and plans for the future.

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Handshake between two businesspeople with Zillow and Opendoor logos on their sleeves, symbolizing a real estate partnership
Real Estate News

Agents React: Opendoor and Zillow Partnership

Opendoor and Zillow announced a partnership as Zillow looks to re-enter the iBuying space. Agents react to a BAM Instagram post with a mix of worry, curiosity, and indifference. Here are the highlights.

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Smiling woman in a purple top stands beside vertical icons: 360° tour, home, no smoking, lightning bolt, and a house symbol.
Housing Market

5 Market Opportunities Right Now

NAR’s housing market forecast highlighted five market opportunities, along with shifting trends in consumer behavior. Here are the top takeaways for real estate agents and their clients.

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'Good vibes' written in wet sand on a sunny beach with gentle waves in the background
Agent Marketing

August Content Ideas For Agents

At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. Here’s what to expect this August.

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