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Agent Marketing

The Most Overlooked Way to Boost Your Email Open Rates

On episode #156 of The Walk Thru, Chris Smith explains why preview text is one of the most overlooked drivers of email open rates. This blog breaks down common mistakes, what great preview text looks like, and how to write it so your emails actually get read.

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Housing Market

NYC Rent Surges 15% After FARE Act Bans Broker Fees

After NYC’s FARE Act banned broker fees for renters, average rents jumped 15% in just one week, from $4,750 to $5,500. Nearly 2,000 listings vanished from StreetEasy, and agents are now navigating a growing “shadow market” of off-platform rentals.

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Real Estate News

The 6% Commission Myth vs. Data from 2021-Today

The latest Clever report reveals a national average commission of 5.44%—not the long-claimed 6%. On this week’s episode of The Real Word, Byron Lazine and Nicole White break down the data and call out the misleading marketing language still being used to gaslight the industry.

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Agent Marketing

Use This 7-Step System To Automate Hyperlocal Content with AI

Bobby Kawecki, BAM’s Head of Video, shares a simple AI automation that pulls local news stories, rewrites them into scroll-stopping headlines, and adds them to a Google Sheet—ready for Instagram in minutes. This step-by-step guide shows agents how to build and run the system in under 20 minutes.

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