Haley Ingram of Coffee & Contracts recently broke down some VERY simple Instagram Story ideas that agents can steal this week to actually generate conversations and leads.
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The best part is these take like five seconds to create.
They’re literally photos from things you’re already doing as an agent with a few words and an Instagram sticker thrown on top.
But that sticker gets people to raise their hand…
Example #1: Turn your MLS search into a lead magnet
Next time you’re on the MLS setting up a search, snap a photo of your laptop and tell people what you’re looking at.
If there are 50 waterfront homes under $1.2 million, say that. If you just found 17 condos under $500K, say that. If inventory in a neighborhood suddenly jumped, say that.
Then give people an insanely easy way to raise their hand.
A poll like “Send me the list” / “I have different criteria” works because you’re not asking someone to fill out a form, schedule a consultation, or declare that they’re buying a house. They just have to tap a button.
Now you know exactly who is interested, and you have a completely natural reason to DM them.
Example #2: Make your showings interactive
This is probably the easiest one because you’re already walking through houses all week.
Snap a picture of an interesting listing (from inside the house) and ask your followers to guess the price.
You can also ask:
- What would you offer?
- Would you keep or renovate this kitchen?
- Which house would you choose, A or B?
- Guess how much this house sold for.
- Would you live here for $___?
The important part is that you’re not just posting another photo of a kitchen with “SHOWINGS TODAY!!!” slapped across it.
You’re giving people something to do.
Those tiny interactions get your audience accustomed to responding to you, and they also give you an excuse to continue the conversation when someone votes.
Example #3: Use your normal day to create seller leads
This is where Stories get really useful.
Haley’s example is literally a picture of coffees and a lockbox with:
“So many homeowners I talk to are shocked at how much equity they’ve built.”
Then she adds a poll:
“I’m curious about mine”
“Tell me more?!”
“I’m ready to fire my landlord”
It’s a casual photo from her day attached to a thought that might make a homeowner think, Wait…how much equity DO I have?
That’s the entire point.
You don’t always need to explicitly say “DM ME FOR A FREE HOME VALUATION.”
Give people a reason to become curious and then make it ridiculously easy for them to raise their hand.
Your Instagram Stories don’t need to be another content production.
They should document what you’re already doing.
Opening the MLS. Going to a showing. Sitting at an inspection. Putting out an open house sign. Driving through a neighborhood. Preparing for a listing appointment.
Take the picture, add some context, and whenever possible add a poll, question, quiz, or slider that turns passive viewers into participants.
That’s what I like about Haley’s examples. None of this feels like “lead generation content.” It feels like normal Instagram Stories.
But underneath each one is a very intentional reason for someone to respond.
If you want more ideas like these, Haley Ingram is the founder of Coffee & Contracts, which gives real estate agents ready-to-post social media content, marketing ideas, captions, templates, and strategy. Sign up here to get a free week of their content.
