July in Jupiter, FL? Everyone’s on a boat in the Bahamas, sipping High Noons and not worrying about the summer market.
And honestly, I get it. It feels slow, kids are home, and social media is flooded with friends on vacation.
But I want to keep my momentum going and break into a higher price point. So while I’m definitely jealous of my boat friends, I also know I can’t afford to sit around hoping the fall market saves me.
That’s why I’m giving myself a 6-week mission:
Land a $3 million+ appointment before August 15th.
It doesn’t matter if it is a buyer or seller; I just want the meeting.
Here’s the three-part strategy I’m following to make it happen.
#1—Jimmy Mackin’s Expired Summer Series
This six-part Listing Leads campaign (five letters, one postcard) is built to reinvigorate disappointed sellers with value-driven marketing. It’s Jimmy Mackin at his best: creative, intentional, and refreshingly direct.
I’ll be sending one piece each week, showing sellers that their expired listing wasn’t their only shot. This time can be different, and I’m showing them how.
#2—Video Campaign: Targeted Messaging for Buyers and Sellers
Every piece of content I’m creating for this campaign has a specific target. I’m not speaking to “luxury” in general, I’m speaking directly to $3M+ buyers or sellers in my market.
Here’s a breakdown of what I’m running:
Instagram: One weekly reel or swiper post focused on the price point I want to serve. This will include an engaging market update or a luxury property spotlight. Each is crafted to build authority with the exact audience I want to work with.
YouTube Ads (2 videos):
- A January–June luxury market update that gives $3M+ sellers the confidence and data they need to list.
- A relocation video designed for high-end buyers looking to make a move to Jupiter and the surrounding area.
Both of these videos will run continuously over the 6 weeks as paid ads, targeted by income, geography, and interests. This will ensure I’m showing up in front of the right people with the right message. I’m also repurposing every Instagram video to YouTube Shorts to increase visibility with minimal effort.
#3—Networking with the Right People, On Purpose
Every week, I’m reaching out to five people who already serve the clientele I want to work with: wealth managers, designers, trust attorneys, high-end contractors, yacht brokers, you name it.
I’m making calls, sending texts, inviting them for coffee, or sending a quick note about something I know is important to them.
I’m not pitching. I’m staying top-of-mind as the agent their clients need when real estate comes up.
I believe that people can take you places money can’t, and at higher price points, your next client is more likely to come from a warm intro instead of a cold lead.
Final Thoughts
For me, this 6-week push is about getting in the room and landing one solid $3M+ appointment. That’s the metric I’m chasing.
But the work I’m doing now, showing up consistently, speaking to the right audience, and building relationships, is about more than just one deal. It’s about visibility and brand authority that compound quarter after quarter.
Whether your goal is $1M or $10M, the formula doesn’t change:
- Pick a clear target
- Speak directly to the right people
- Don’t stop until you get the meeting
And remember, if you’re serious about leveling up, you don’t need the market’s permission. Make your own momentum and go earn the appointment.
