How This Realtor Used AI to Gain 45K Followers on Instagram

In this episode, The Broke Agent is joined by Katie Day, founder of the Move Me to Texas team and Houston Unlocked, to break down how she grew a hyper local Instagram account to 45,000 followers in two years. They get into the content buckets and AI workflow behind the account.

⏰ Timestamps:
00:00 – 01:04 – Intro
01:27 Houston Unlocked Hit 45K Followers in Just Two Years
05:08 The Content Buckets Behind a 45K Account
08:09 The Signature Series Trick for Recurring Stories
08:46 Should You Add Your Opinion to Hyper Local News?
11:54 How Katie Sneaks Business Ties Into Local Content
15:47 Using Claude to Review City Planning Meetings
20:59 The Custom GPT Trained to Sound Exactly Like Katie
23:15 The Teleprompter Mistake Making Your Videos Look Fake
25:12 Stop Filming Multiple Takes, Do This Instead
29:33 The Map Post That Became Katie’s Best Performing Content
31:18 The Caption Trick That Wins Passive Follows
32:54 The Agent Ranking Trend Eric Is Sick Of
34:21 The Hyperlocal Twist That Beats Influencer Rankings