Agent Strategy
The 10 Scripts You Need to Master for 2026
Byron Lazine shares his top 10 scripts to help agents overcome pricing objections, commission pressure and inspection panic in 2026.
December 3, 2025
Byron Lazine shares his top 10 scripts to help agents overcome pricing objections, commission pressure and inspection panic in 2026.
Realtor.com’s 2026 Housing Forecast calls for modest improvements in sales, inventory, affordability, and balance, with strong variations across metros.
Realtor.com data shows the new construction price premium fell to a record-low 10.2%, as builders use incentives to improve affordability for buyers.
eXp CEO Leo Pareja introduces two new forms improving compensation and referral transparency, helping consumers understand their choices in every transaction.
Realtor.com’s new study shows buyer regret falling from 15% to 8% and zero-regret purchases rising to 37%, driven by slower conditions and stronger preparation.
Zillow reports October listings saw a record-tying $25,000 price cut as affordability improved.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
NAR data shows sales rising, prices still climbing, and forecasts improving for 2026. Here’s how to handle every Thanksgiving market question with confidence.
Realtor.com finds 52% of Americans consider Thanksgiving hosting needs when buying a home, with Gen Z and Millennials driving demand for larger layouts.
ATTOM reports an eighth month of rising foreclosure activity, and Byron Lazine clarifies that the numbers are rising from near-zero and still below normal.
James Dwiggins breaks down how Rayse surfaces the day-to-day tasks in a transaction and adds more transparency to the real estate process.
Shannon Gillette’s unpopular opinion reel on agent attire sparked major engagement. Here’s why it worked and how agents can use it.