Sarah Lentz

Agent Marketing

Why This Homeowner Tax Reel Is Getting Saved and Shared

Neel Dhingra breaks down an IRS tax update using official sources and simple visuals, providing a repeatable formula for educational real estate Reels.

February 2, 2026

Agent Marketing

A Simple Hyperlocal Play Agents Can Repeat Every Week

Katie Kenny’s weekend events Reel shows how simple hyperlocal content, clear audience targeting, and smart timing can drive real Instagram engagement.

January 31, 2026

Agent Marketing

Why Overturning the NAR Settlement Could Make Things Worse

Jared James explains the NAR settlement appeal, the mid-year timeline, and why keeping the ruling in place may bring more stability than overturning it.

January 30, 2026

Housing Market

Trump Nominates Kevin Warsh as Fed Chair: What It Signals for Rates & Housing

President Trump nominated Kevin Warsh as the next Fed chair, signaling a leadership shift as inflation stays above 2% and markets expect rates near 3%.

January 30, 2026

Real Estate News

Real Estate is Getting Serious About AI

Rechat’s 2026 AI report shows 70% adopted new tech last year and 41% now use AI tools, signaling a shift from experimentation to disciplined adoption.

January 30, 2026

Housing Market

FOMC Pauses at 3.75% After Three Straight Rate Cuts

Federal Reserve officials voted 10–2 to hold rates at 3.5%–3.75% as Powell cited solid growth, cooling labor risks, and continued housing weakness.

January 29, 2026

Agent Strategy

What Happens When AI Starts Driving Homebuyer Decisions?

James Dwiggins’s predicted 2026 milestone could shift buyer expectations, agent workflows, and the balance of trust in real estate transactions.

January 29, 2026

Real Estate News

CoStar Defends Homes.com as Third Point Attacks Billions in Spending

Third Point challenges CoStar’s Homes.com strategy as CoStar defends $5B in investment, subscriber growth, and a path to profitability.

January 28, 2026

Housing Market

Best Markets for Homebuyers in 2026

Zillow ranks Indianapolis No. 1 among 50 metros for buyer-friendly housing in 2026, with mortgage costs at 26.9% of income and 2.9% forecasted price growth.

January 28, 2026

Agent Marketing

The FaceTime Video Strategy Powering Thousands of TikTok Leads

Theoni Rapo shares why FaceTime-style TikToks, casual delivery, and early consistency are driving thousands of leads and doubling business heading into 2026.

January 27, 2026

Housing Market

CPC’s Latest Report Says Consumers Are “Grossly Overpaying” on Agent Commissions

Consumer Policy Center reports U.S. commissions are about twice global norms, with 3% fees rising from $9,000 to $27,000 as home prices triple.

January 27, 2026

Housing Market

Contract Cancellations Just Hit the Highest Level on Record

Redfin reports 16.3% of U.S. home-purchase contracts were canceled in December, a record high equal to roughly 40,000 deals.

January 27, 2026

Sarah

Lentz's Latest Posts:

Why Overturning the NAR Settlement Could Make Things Worse

Trump Nominates Kevin Warsh as Fed Chair: What It Signals for Rates & Housing

Real Estate is Getting Serious About AI

FOMC Pauses at 3.75% After Three Straight Rate Cuts

What Happens When AI Starts Driving Homebuyer Decisions?

CoStar Defends Homes.com as Third Point Attacks Billions in Spending

Best Markets for Homebuyers in 2026

CPC’s Latest Report Says Consumers Are “Grossly Overpaying” on Agent Commissions

Contract Cancellations Just Hit the Highest Level on Record

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