Aside from Week 2 of the Sitzer/Burnett trial, this week on BAM brings another settlement for RE/MAX and Anywhere, the real estate industry’s PR problem, the AI plugin that’s changing YouTube, and new tech developments at the Real Brokerage.

Read on to learn eight easy conversation starters to use with home sellers, the life-changing power of a 90-day goal, and a genius hack that unlocks productivity while simultaneously creating content.  

News you may have missed

The second week of the Sitzer/Burnett trial gave the jury plenty to chew on, with testimonies from defendants and their witnesses. 

At one point, the plaintiff’s lead attorney, Michael Ketchmark, played a video clip of CEO of Real Living Real Estate and senior vice president of Berkshire Hathaway HomeServices Allan Dalton on a podcast. In it, he shared a script that appeared to be an example of an agent responding harshly to being asked if they would lower their commission. 

Defense attorneys filed a motion for a mistrial, which Judge Stephen R. Bough denied. 

In related news, RE/MAX and Anywhere have agreed to a proposed settlement in the Nosalek commission lawsuit. 

The Real Brokerage hosted its second annual RISE event in San Diego, CA, on October 22-24, where Real CEO Tamir Poleg and President Sharrán Srivatsaa announced new fintech solutions for agents, an end-to-end consumer app, and other timely tech developments. 

And RealScout announced its newest and most significant upgrade since the company’s founding in 2012: RealScout Pro+ with Auto Nurture

Agent tactics

This week in agent tactics starts with a focus on the real estate industry’s PR problem—and how to fix it—with insights from PR expert, Audie Chamberlain

Next is a thoughtful piece by powerhouse agent and business owner Lisa Chinatti on the power of setting 90-day “rocks” (goals) and breaking those down even further. Lisa draws from her own experience setting and reaching 90-day goals—both personal and professional. 

Thirdly, Byron Lazine shares eight easy-to-use conversation starters to use with home sellers. He even provides sample scripts for each one. 

Agent marketing

Krys Benyamein shared a brilliant hack that makes him more productive than ever—while simultaneously creating valuable marketing content. And all you need is the time lapse feature on your phone’s camera. 

Tom Storey threw a spotlight on an AI Chrome extension that talks to ChatGPT and is a game-changer for content creators. He shares four ways he uses the AI tool to create marketing content for his YouTube channel. 

Stay tuned for another value-packed week on BAM.