In the ever-evolving world of real estate, knowledge is power. But what good is that knowledge if you can’t communicate it effectively?
In a landscape where “DOM,” “CMA,” and “FSBO” mean nothing to the average buyer or seller, the ability to translate complex data into captivating and consumable content is your secret weapon. (Anyone who saw Marc Davison’s speech at this year’s Tom Ferry Summit knows the importance of this!)
Of course, wordsmithing market stats into consumable content can take a lot of time that you don’t necessarily have. So, to make it easier to produce content from market stats, here are five ChatGPT prompts to get you started.
Pull Local Market Stats from your MLS
The first step, of course, is to pull the most up-to-date housing market data from your MLS. This step does take some time, but once you have a template, the process becomes more streamlined and can be delegated to a member of your admin or marketing staff.
Create a table with monthly market statistics that are relevant to your market, and input the appropriate numbers. Here’s a simple example:
Note: When you copy and paste a table into ChatGPT, the formatting will look off. But don’t worry! It is still able to read the information you provide.
ChatGPT Prompt for an Instagram Reel
For an Instagram Reel, you want to provide concise and engaging information about the local real estate market while encouraging viewer engagement. Be sure to customize the generated content to make it more visually appealing and suitable for Instagram—whether you opt to go green screen in front of MLS stats or include catchy visuals and text overlays.
Use the table shared below to generate a script for a 60 to 90-second Instagram Reel about the current real estate market trends in [city/area].
Make the script easy to understand for the average consumer in the market by acting as if you are sharing this information with a friend. Keep the tone [professional/witty/informal/optimistic].
Include the following key points:
- Start with an attention-grabbing introduction.
- Highlight one or two impressive statistics from the local market.
- Share a brief insight or tip related to buying or selling homes in the area.
- Conclude with a call to action, encouraging viewers to reach out for personalized advice or to learn more about the market.
Here’s the table: [insert table with market stats].
ChatGPT Prompt for an Instagram Carousel Post
Creating an Instagram carousel post with market statistics allows you to share valuable information in a visually engaging format. Here’s a prompt you can use to generate content for an Instagram carousel post.
Using the market statistics below, generate content for a multi-slide Instagram carousel post highlighting the current real estate market trends in [city/area]. Each slide should include the following elements:
- A visually appealing and relevant image (e.g., a local property or neighborhood).
- One key statistic or data point about the local real estate market.
- A concise and informative caption or description for each slide, explaining the significance of the statistic.
- A call to action (CTA) at the end, encouraging viewers to engage, ask questions, or follow for more updates.
Here are the market statistics [insert table].
ChatGPT Prompt for a YouTube Video
If you are not used to filming long-form video content, having a script can be critical in delivering information in an engaging way. Here’s a prompt you can use to generate content for your YouTube video:
Using the market statistics provided below, generate a script for a 5-7 minute YouTube video on the current real estate market in [city/area]. Make the script engaging and the information easy to understand.
The video should be optimized for YouTube searchability and cover the following elements:
- An attention-grabbing introduction that sets the stage for the topic.
- A brief overview of the local real estate market’s current state.
- Key market statistics such as median home prices, average days on market, and any notable trends.
- An analysis of what the market statistics mean for buyers, sellers, and investors.
- Tips and recommendations for individuals considering buying or selling properties in the area.
- A call to action (CTA) encouraging viewers to like, subscribe, and comment on the video or contact you for personalized advice.
- A concluding statement that summarizes the main takeaways and emphasizes the importance of staying informed about the local real estate market.
In addition, include the following:
- A title that catches the attention of the viewer and is optimized for YouTube
- A thumbnail idea that makes viewers want to click on the video.
- Copy for a YouTube description that is optimized for YouTube SEO
Here are the market statistics [insert table].
ChatGPT Prompt for a Blog Post
Aside from a few exceptions, most agents I know are not very fond of writing. However, having a monthly blog post detailing the market can be great for your website’s SEO. Here’s a prompt you can use to generate content for a blog post on local market stats:
Using the market stats below, generate content for a blog post focusing on the current state of the real estate market in [city/area]. Make the blog easy to understand for the average consumer in the market. Keep the tone [professional/witty/informal/optimistic].
The blog post should be optimized for SEO and include the following elements:
- A compelling blog post title that grabs readers’ attention.
- An introductory section that sets the stage for the blog post and mentions the importance of market statistics.
- A breakdown of key market statistics, including median home prices, average days on market, inventory levels, and any notable trends.
- An analysis of what the market statistics mean for buyers, sellers, and investors in the area.
- Tips and recommendations for navigating the current market conditions.
- A call to action (CTA) prompting readers to contact you for personalized advice or to explore available properties.
- A conclusion that summarizes the key takeaways and encourages readers to stay informed about the local real estate market.
Here are the market statistics [insert table].
ChatGPT Prompt for an Email or Newsletter
When sharing local market stats in an email, you can share a piece of content you’ve already created—like a blog post or YouTube video—or you can start from scratch. Either way, ChatGPT can be useful in creating attention-grabbing subject lines and some introductory copy.
Tailor this script to best fit your needs:
Using the market statistics provided below, generate content for a real estate newsletter focused on the current market conditions in [city/area]. Include the following elements:
- An engaging newsletter headline or subject line.
- An introductory paragraph summarizing the main topic of the newsletter.
- A section that highlights key market statistics, such as median home prices, days on market, and inventory levels.
- Infographics or charts illustrating the market data for visual appeal.
- A brief analysis or commentary on what the data means for buyers, sellers, and investors.
- A call to action (CTA) encouraging readers to contact you for personalized advice or market insights.
- Contact information and social media links for readers to connect with you.
Here are the market statistics [insert table].
Customize for Your Brand
Each of the prompts above will provide some core content for you to use. From there, it’s up to you to customize!
Add your personal insights and expertise to each piece of content (after all, you are the local expert). To make long-form content more engaging, you can also include anecdotes or recent success stories that only you know. And be sure to consider how you’ll present visuals, whether you include the table you paste into ChatGPT or create a graph. Visuals alone can make the market statistics more accessible to your audience.
Remember, ChatGPT is a tool to help you become more efficient. These prompts give you a variety of options to be able to share housing market stats with your audience. Tailor them to your needs, and see how your content improves!
