Byron Lazine

Podcaster in a dark shirt speaks into a mic, framed by a gold circular backdrop listing topics like Organic content and Partnerships.

Agent Strategy

The 4 Ways Agents Generate Business (and What Each One Costs)

Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.

August 24, 2026

Real Estate News

Zillow’s Data Play Makes Local Relationships More Important Than Ever

Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.

August 20, 2026

Promotional thumbnail with a man in a black shirt and the text '4-1-1 FORMULA' and an open house sign in the yard.

Agent Strategy

How to Win More Listings by Running FSBO Open Houses

Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.

August 17, 2026

Agent Marketing

5 Things That Grew the BAM Instagram to 100K Followers

The Broke Agent breaks down the exact five-part strategy that took BAM’s Instagram from zero to 100K followers.

August 14, 2026

Housing Market

Two Reports, One Clear Trend: Home Sales Slowed in July

Home sales data from NAR and Redfin shows a housing market that cooled in July, with sales dropping to the lowest point in nearly two years.

August 13, 2026

Smiling woman in a black sleeveless top stands in a modern office beside a large white quote about market balance on a dark wall .

Housing Market

Is There a Housing Shortage in the U.S. Right Now? Ivy Zelman Says No

Ivy Zelman says there is no U.S. housing shortage and the market has settled into balance. Byron Lazine unpacks her CNBC interview on the Hot Sheet.

August 11, 2026

Agent Strategy

Buyers Deserve a Tiered Service Menu Too. Here’s How to Build One

Byron Lazine breaks down how to build a three-tier compensation menu for buyers, from VIP showings to handling seller counter-offers.

August 10, 2026

Opinion

Agents React to Howard Hanna’s Two-Tier “Solution” for Realtors

Howard Hanna’s two-tier Realtor proposal has agents debating what it takes to earn the title, and Byron Lazine and Nicole White break it down on The Real Word.

August 7, 2026