For this week in BAM, we’re sharing a couple of our most clicked-on articles in real estate news, agent tactics, and agent marketing. Because we don’t want you to miss anything that could help you stay informed, level up your skills, and grow your business. 

Let’s dive in! 

News You May Have Missed

Rob Hahn, aka Notorious ROB, joined Byron Lazine in this week’s episode of The Real Word to discuss the HousingWire “debate” between Michael Ketchmark and Anthony Lamacchia. 

A recent Zillow analysis highlights an increase in the annual “singles tax,” showing single renters now pay over $7,000 more a year on rent. 

A recent Redfin report highlighted the share of affordable homes purchased by real estate investors in the final quarter of 2024. 

Byron Lazine reviewed the report on Wednesday’s (02.14.24) Hot Sheet to present the facts and clear up any confusion that could result from Redfin’s inflammatory headline. 

Agent Tactics

Tom Toole shares the five strategies he uses to pre-plan his weekly lead generation, follow-up, and prospecting to attract a steady flow of new leads, keep his clients happy, and make the best possible use of his work time. 

Katie Lucie shares her four-step strategy for future-proofing your real estate business. 

Grigory Pekarsky shares his strategy for setting goals based on daily income-producing activities to maximize results and grow your business faster than ever. 

Agent Marketing

Krys Benyamein shares his top three takeaways from BAM Pro Bowl—the Super Bowl of real estate knowledge, featuring Ryan Serhant and our own Super Bowl-style commercials

The full replay is available on BAMx

Last week, we announced Homes.com’s $1 billion+ marketing campaign, which started with four Super Bowl ads starring Dan Levy and Heidi Gardner—and of course Jeff Goldblum as his alter ego Brad Bellflower for Apartments.com. 

Lindsey Jo shares five key lessons real estate agents can take away from Taylor Swift’s marketing expertise—along with some content inspo from agents using similar strategies. 

A New BAM Creator!

The Broke Agent announces the addition of Stay Paid Podcast host and marketing savant Luke Acree to the BAM Creator team.