It’s no secret that Taylor Swift is a marketing genius. From her chart-topping albums to her sold-out tours, she has continuously impressed with her innovative marketing strategies.
Today, we’re going to dive into the five key lessons we can learn from Taylor Swift’s marketing expertise—along with inspiration from real estate agents using similar strategies.
She Capitalized on a Moment
As Taylor took home Best Pop Vocal Album at the Grammys on February 4, she shocked fans as she announced plans for her 11th studio album, which has been two years in the making.
As real estate agents, it’s essential to seize opportunities beyond our industry and integrate them into our content strategy. One effective approach is leveraging events like the Super Bowl by infusing a real estate theme into our messaging.
For inspiration, we can look to examples like Krys Benyamein, who showcases his latest listing while incorporating the Super Bowl.
Or consider drawing inspiration from Alyssa McIntyre, who playfully navigates a conversation with her husband about a client while he’s more engrossed in watching football.
Collaborations to Increase Reach
Taylor has collaborated with a range of artists including Ed Sheeran, Lana Del Rey, Kendrick Lamar, Haim and more.
As real estate agents, it’s crucial to collaborate with other accounts to expand our reach and connect with new audiences. Given that organic reach within Reels has decreased, leveraging the collab feature can be highly effective, significantly boosting views and engagement on our content.
Take a look at my account, where I frequently collaborate with other accounts to reach a wider audience.
She Doesn’t Take Herself Too Seriously
Taylor doesn’t take herself too seriously. She loves to infuse playfulness into her Instagram content, showcasing her human side and making her more relatable to her audience.
Thea Velic does this regularly by showcasing her fun personality as a Realtor.
Back in 2006, Taylor was solely a country music artist. Since then Taylor has continued to push boundaries and experiment with musical genres.
As Realtors, it’s crucial to always be adapting to the changing trends. At one point, Reels were generating high views and delivering significant organic reach. But currently, Carousel posts are performing well, especially those with a static image cover photo that swipes to a video.
Take inspiration from Ramon Casaus, who effectively utilizes a cover photo that seamlessly transitions into a video.
She is Finding her Voice
Taylor is discovering her voice and becoming more outspoken about her beliefs and values, establishing herself as a confident individual.
Don’t be afraid to get a little vulnerable with your audience and let them into your world.
Mackenzie Larch uses a swiper post to share a personal story about questioning her real estate marketing strategies, allowing her audience to connect with her journey on a deeper level.
When it comes to marketing, don’t forget to take inspiration from outside the real estate industry. Not only will it spark new ideas, but it will help you stand out from other agents.