This week on the Over Ask Podcast, Vayna Jerabek, aka the “voice of Gen Z real estate,” joins Matt Lionetti and The Broke Agent to talk about her early start in real estate and how she’d grown her Gen Z following on TikTok, YouTube, and Instagram

Vayna started in real estate at 18 and eventually transitioned to wholesaling. When she started creating social media content, she used it to educate Gen Z on all things real estate. She shares her content strategy and talks about how she uses cold calling to get clients. 

As a special treat, you’ll get to witness a cold calling role play between Vayna and Matt—and another one between Matt and The Broke Agent. 

Click on any of the timestamps below to watch: 

00:0000:51 Intro 

02:16 What does your day look like as a real estate wholesaler? 

03:07 When you started at 18, did you get pushback from potential clients?

04:43 What changed between six months in and 12 months?

06:01 What motivated you to switch to wholesaling?

07:22 What did you think of Tom Ferry conferences at the age of 15?

09:38 When did you start diving into (social media) content?

13:16 Vayna’s content strategy and her target demographic

18:44 Dealing with hate comments on TikTok

24:47 How are you coming up with your titles and thumbnails?

26:09 How did you build your team?”

28:17 Cold calling role-play (#1: Vayna & Matt & #2: Matt & The Broke Agent)

34:11 The way you reach Gen Z, is there a specific filming style that you use?

37:06 How are you attracting emails, and what are you sending out to your list?

37:59 How does an 18-year-old get started in real estate?

Click here to watch the full episode.

This week’s Over Ask Podcast is brought to you by BoomTown. Click here to learn more.