Gen Z

Housing Market

How Today’s Homebuyers Think, Spend, and Decide

The 2025 NextGen Homebuyer Report shows that while 59% of younger buyers believe homeownership is attainable, only 19% think it’s a good time to buy, with 74% of Gen Z using YouTube and 43% using AI tools like ChatGPT for guidance.

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Opinion

Ryan Reynolds at #1 for America’s Dream Roommate

Zillow’s latest survey crowns Ryan Reynolds as America’s top celebrity roommate pick, with Zendaya ranking #1 for Gen Z. Discover generational roommate preferences, from favorite celebrities and athletes to the rise of social media stars like Druski.

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60% of Gen Z Worry They'll Never Afford a Home
Housing Market

60% of Gen Z Worry They’ll Never Afford a Home

A new report by Clever Real Estate reveals the significant barriers Gen Z faces in homeownership, from high costs to saving challenges, and highlights their prioritization of goals other than homeownership, as well as their optimism in spite of financial struggles.

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Exurbs-on-the-Rise-The-New-Suburban-Frontier-BAM-featured-image
Housing Market

Exurbs on the Rise: The New Suburban Frontier

The “Urban Suburban Report” by StorageCafe reveals key trends in suburban growth, driven by remote work and shifting demographics to show why Millennials and Gen Z, in particular, are increasingly choosing suburban and exurban living over city life.

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