Over Ask

How to Break Into the Luxury Real Estate Market

Ryan McMillian joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, getting into luxury real estate, how he sold a $17 million home, and leveraging the big sale for Ryan's real estate business.

July 10, 2023
BAM Staff

BAM Fest 2026

Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

This week on the Over Ask Podcast, Ryan McMillian, aka Johnny Bravo of OC Real Estate, joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, how to get into luxury real estate, how he sold a seventeen million dollar home, and leveraging the big sale for Ryan’s real estate business.

Before getting into real estate, Ryan had a successful 11-year career in the restaurant business. He shares his story and tactics for selling a $17 million property in California, which made headlines in the real estate industry.

Click on any of the timestamps below to watch:

00:00–5:30 Intro

05:40 The $17 million sale

08:50 How to become a luxury real estate agent

11:51 Practices to learn the market better

18:50 How Ryan leveraged his $17 million sale

20:44 Working with a client at a high price point

26:07 What to get clients for a closing gift in million-dollar deals

31:42 Ryan’s Brokerage

36:40 What Ryan gets out of attending real estate conferences

38:23 Ryan’s new podcast

Click here to watch the full episode.

This week’s Over Ask Podcast is brought to you by BoomTown. Click here to learn more.

Download the printable PDF with all 27 lines:

For daily real estate news, business and marketing.

About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

Over Ask

“Is This the End?”

This week on Over Ask, Matt Lionetti and The Broke Agent make a big announcement on the future of the podcast. They talk about how the podcast started, what it’s led to since January 2021, and why they decided it was time to pivot with the format.

Smiling woman in a black blazer on a pale yellow background with the bold title 'Voice of Gen Z Real Estate'.

Over Ask

The Secret To Targeting Gen Z Clients with Vayna Jerabek

Vayna Jerabek joins Matt Lionetti and The Broke Agent to talk about how she started in real estate at 18 and transitioned to wholesaling and how she educates Gen Z on all things real estate. You’ll also get to see some cold calling role play with Vayna, Matt, and The Broke Agent.

Over Ask

The Real Estate Advice Agents Need To Hear w/ Doug Edrington

Doug Edrington joins Matt Lionetti and The Broke Agent to talk about how to recruit agents, the breakdown of his mentorship program, the scripts and role-playing processes he does with his team, the biggest mistake agents make, and why new agents are soft.