How to Break Into the Luxury Real Estate Market

Ryan McMillian joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, getting into luxury real estate, how he sold a $17 million home, and leveraging the big sale for Ryan's real estate business.

July 10, 2023
BAM Staff
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This week on the Over Ask Podcast, Ryan McMillian, aka Johnny Bravo of OC Real Estate, joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, how to get into luxury real estate, how he sold a seventeen million dollar home, and leveraging the big sale for Ryan’s real estate business.

Before getting into real estate, Ryan had a successful 11-year career in the restaurant business. He shares his story and tactics for selling a $17 million property in California, which made headlines in the real estate industry.

Click on any of the timestamps below to watch:

00:00–5:30 Intro

05:40 The $17 million sale

08:50 How to become a luxury real estate agent

11:51 Practices to learn the market better

18:50 How Ryan leveraged his $17 million sale

20:44 Working with a client at a high price point

26:07 What to get clients for a closing gift in million-dollar deals

31:42 Ryan’s Brokerage

36:40 What Ryan gets out of attending real estate conferences

38:23 Ryan’s new podcast

Click here to watch the full episode.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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