YouTube

Housing Market

How Today’s Homebuyers Think, Spend, and Decide

The 2025 NextGen Homebuyer Report shows that while 59% of younger buyers believe homeownership is attainable, only 19% think it’s a good time to buy, with 74% of Gen Z using YouTube and 43% using AI tools like ChatGPT for guidance.

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A Billion People Watch Podcasts on YouTube Every Month
Agent Marketing

A Billion People Watch Podcasts on YouTube Every Month

Bloomberg reports that YouTube now dominates the podcasting space, with over 1 billion monthly viewers—surpassing Spotify and Apple Podcasts. Here’s what real estate agents need to know about the rise of video podcasts and how to leverage them for their business.

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7-Tips-for-Launching-Your-Real-Estate-YouTube-Channel-BAM-featured-image
Agent Marketing

7 Tips for Launching Your Real Estate YouTube Channel

Brad McCallum sits down with Canadian mortgage broker and YouTube expert, Nolan Matthias, to discuss strategies real estate agents can use to build successful YouTube channels, grow their brands, and engage with their audiences more effectively.

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