YouTube

Housing Market

How Today’s Homebuyers Think, Spend, and Decide

The 2025 NextGen Homebuyer Report shows that while 59% of younger buyers believe homeownership is attainable, only 19% think it’s a good time to buy, with 74% of Gen Z using YouTube and 43% using AI tools like ChatGPT for guidance.

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A Billion People Watch Podcasts on YouTube Every Month
Agent Marketing

A Billion People Watch Podcasts on YouTube Every Month

Bloomberg reports that YouTube now dominates the podcasting space, with over 1 billion monthly viewers—surpassing Spotify and Apple Podcasts. Here’s what real estate agents need to know about the rise of video podcasts and how to leverage them for their business.

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