There’s a lot happening in the world right now—and a lot of confusion.

Yet despite all the noise, despite all the nonsense, despite all the haters, despite all the fear-based rhetoric you hear out there, there’s one question everyone should be asking themselves every single day that will set them apart from the rest of the population: 

“What about being here today is important to me?”

It’s no different from when you ask a buyer or seller, “Hey, so you explained to me what you want to get done. What’s important to you about that?” 

So, what about being here today is important to you? Because if you can’t answer that question, you’re not going to take inspired, consistent action in whatever you’re trying to do. 

A lot of people want to come up with this big “Why?” and all these reasons why they do things.

Focus on what is important about being here right now, in this moment:

  • I’m here to provide for my family. 
  • I’m trying to get better in the face of adversity. 
  • I want to buy a new house
  • I don’t like where I live, and I need to make money
  • I’m supporting my kids. 
  • I’m paying for their college tuition. 

This is a question everyone should be asking themselves every single day of the week. 

Follow-up question

Once you can clarify that—once you can communicate that clearly—here’s the next question you should ask yourself. 

“Now that I know what’s important about being here today, how do I need to show up differently?

If you start really asking yourself that—and do some self-evaluation—that is winning language. Owning your personal responsibility is winning language. 

Because if you’re making those small adjustments every single day—that 1% better mentality—you’re going to dominate the next 12, 24, 36 months. There’s no question about it. 

The inspection process

So once you get clear on what’s important to you about showing up, whatever you’re doing, then you can determine how you need to show up differently. You need to inspect what you are doing, so you can make the changes needed. 

  • Step one is getting the education you need to assess where you are right now in relation to where you want to be. 
  • Step two is taking action to close that gap. 
  • Step three is determining the inspection process. 

A lot of people stop at step two. They don’t go deeper and determine the inspection process. 

That process involves looking at what you’re actually doing, what results you’re getting, and how it’s playing out for you.

After going through this step, you can then recommit to the skill building and work on the things you missed the first time—and ultimately recommit to taking action.

Moving forward with a plan

Once you determine all that, you’re able to strategically plan

Then you can not only look at how you can show up differently, but you can literally pre-qualify and debrief every single interaction you have. 

Those interactions could include a meeting with a recruit, a client, or someone you’re interviewing for an administrative job. It could also be something that happens in your personal life—like an interaction with a friend that went wrong. 

And you might think, “Why the f*** am I pre-qualifying meetings with friends or connections like that?” 

Well, did you invite someone over? Do you want to spend more time with people? Are you making sure they’re available and getting a feel for what they want to do—not what you want to do. 

Especially with kids, that’s something that’s really important. It’s not about what you want to do; it’s about what they want to do.

The debrief

Then once you get done, whatever meaningful activity you’re doing, sit down and see how it went. Do this in your head. If you get deep into inspection, that’s where improvement happens. 

You can’t just assume you know conditions will improve or that it’s someone else’s fault. That is a loser mindset. And we’re here trying to win. 

Pre-briefing or pre-qualifying and debriefing every single interaction that’s meaningful to you will change how things go. But the only way to do that is to determine what’s important to you about being here every day and how you can show up differently—and then to commit to that inspection process. 

That’s how people are going to win in 2024. In a shifting economy, in what’s considered a recession, all this negativity going on in the news—that’s why I’m recommitting to a process that has proven itself for centuries. 

That’s the kind of play I run. Because I want to run plays that work.