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real estate scripts

10-Scripts-to-Reactivate-Old-Leads-this-Summer_BAM-featured-Image

Agent Strategy

10 Scripts to Reactivate Old Leads This Summer

Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.

July 16, 2026

Man with gray hair on a phone call in a dark studio, neon circle of people and a phone behind him.

Agent Strategy

Ryan Serhant’s Follow-Up Formula That Turned 5 Years of Silence Into a $16M Closing

Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.

July 15, 2026

24-Conversation-Starters-to-Keep-Your-Pipeline-Moving-This-Summer_BAM-featured-image

Agent Strategy

24 Conversation Starters to Keep Your Pipeline Moving This Summer

BAM rounds up 24 conversation starters real estate agents can use this summer to stay connected with buyers, sellers, and their sphere without going quiet.

July 6, 2026

7-Communication-Mistakes-Real-Estate-Agents-Dont-Know-Theyre-Making_Byron-Lazine_BAM-featured-image

Agent Strategy

7 Communication Mistakes Real Estate Agents Don’t Know They’re Making

Byron Lazine breaks down seven invisible communication mistakes agents make that cost them deals before they ever get to their pitch.

July 1, 2026

Businessman in a blue suit smiles while talking on his phone, seated at a desk with a calendar-open laptop displaying a weekly schedule.

Agent Strategy

The Weekly Communication Habit that Keeps Clients from Firing You

Tom Toole breaks down the weekly seller and buyer calls that keep clients informed, confident, and loyal through every stage of the transaction.

June 23, 2026

How-to-Stop-Losing-Listing-Appointments-to-Agents-Who-Charge-Less_Byron-Lazine_BAM-featured-image

Agent Strategy

How to Stop Losing Listing Appointments to Agents Who Charge Less

Byron Lazine shares the listing presentation question that shuts down fee objections before they start, plus the scripts and data points to back it up.

June 17, 2026

6-Conversations-that-Separate-50K-Agents-from-500K-Agents_Byron-Lazine_BAM-featured-image

Agent Strategy

6 Conversations That Separate $50K Agents from $500K Agents

Byron Lazine shares six conversation frameworks that win listings, convert buyers, and separate top agents from everyone else.

June 3, 2026

Smiling businessman in a blue suit stands next to a whiteboard with a multi-step diagram of planning icons.

Agent Strategy

The 5 Bottlenecks Killing Agent Pipelines Right Now (And How to Fix Them)

Tom Toole breaks down the 5 biggest business bottlenecks holding real estate agents back at halftime and exactly how to fix each one.

June 2, 2026

Cash-Purchases-Are-At-Their-Lowest-Share-Since-2020_BAM-featured-image

Housing Market

Cash Purchases Are at Their Lowest Share Since 2020

Cash buyers just hit their lowest share since 2020. Here’s what the data means for financed buyers and the script to get them off the sidelines.

May 28, 2026

43p-of-Homeowners-Are-Equity-Rich-Heres-the-Conversation-that-Unlocks-Them_BAM-featured-image

Agent Strategy

43% of Homeowners Are Equity Rich. Here’s the Conversation That Unlocks Them.

New data shows 43% of mortgaged homes are equity rich, and 48% of owners aren’t planning to move. Here’s the script that changes their mind.

May 11, 2026

3-Conversations-Costing-You-Real-Estate-Deals_Byron-Lazine_BAM-featured-image

Agent Strategy

3 Conversations Costing You Real Estate Deals

Byron Lazine breaks down three real-world scenarios where agents lose control and shares the exact scripts to handle sellers and buyers effectively.

May 6, 2026

Man in a black leather jacket smirks in a tense room, with a police officer in the background; meme text reads 'WITH A REBATE? NO.'

Agent Strategy

How to Handle Compensation Rebate Requests Mid-Deal

Byron Lazine explains how real estate agents can handle commission rebate requests mid-deal without discounting their value or losing control.

April 29, 2026

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