Instagram

Aerial view of a residential neighborhood with three smartphones overlaid, each showing a TikTok-style video titled 'Just Closed!'

Agent Marketing

How to Create “Just Closed” Videos that Seal the Deal with Potential Sellers

Find out how to create the best “Just Closed” videos to promote your real estate business on social media and generate client leads while expanding your social outreach.

June 8, 2023

Video play icon (Instagram-style) equals three people with an upward-trending arrow, suggesting video drives audience growth.

Agent Marketing

4 Types of Videos Proven to Generate Leads for Real Estate Agents

It’s not about the views—it’s about the leads. Here are four types of videos that generate leads for real estate agents.

June 7, 2023

The Real Word

Home Depot’s Tiny Homes: Viable Solution For Affordable Housing?

Byron Lazine and Nicole White discuss a Home Depot tiny house for $43K and whether it’s a viable solution for affordable housing, plus the hidden costs of homeownership, and what agents will do (and have done) to keep a deal alive.

June 6, 2023

Video thumbnail: presenter at a mic with bold text 'HOW TO COME UP WITH CONTENT' and social icons (TikTok, YouTube, Facebook, Instagram).

Agent Marketing

What to Do When You Can’t Come Up with Content

The Broke Agents shares his mindset surrounding content creation, and shares 6 strategies for when you feel stuck in a content rut.

June 5, 2023

Smiling blonde woman in a beige blazer beside a giant smartphone screen showing a finger about to press the shutter button.

Agent Marketing

4 Ways to Use B-Roll Video Footage

Haley Ingram shares four ways to use b-roll video footage that will save you tons of time while stimulating ideas for fresh new marketing content.

June 2, 2023

Centered man in a dark suit sits with hands clasped, surrounded by numerous thumbs-up signs against a pink-to-blue gradient background, signaling approval or endorsement.

Agent Marketing

Head of Instagram Shares How the Algorithm Actually Works

Head of Instagram Adam Mosseri posted a Reel to explain how the Instagram algorithm works.

June 1, 2023

Agent Marketing

HubSpot’s Top 27 TikTok Brands (Which Real Estate Team Made the List?)

HubSpot released its list of the top 27 TikTok brands of 2023—and one of them is a real estate team. We look at whether TikTok is worth your time as a marketer, how to improve your chances of going viral, and how HEIDER Real Estate is dominating the platform.

May 30, 2023

Man with tattoos in a red polo shirt and cap, holding a film clapperboard, beside the text 'The Rapping Realtor' on a pale yellow background.

Over Ask

Viral Real Estate Rapper Tells ALL

The “Rappin Realtor,” Steven Diaz, joins Matt Lionetti and The Broke Agent to discuss how his real estate raps have changed his business, how he produces them, why he makes his original audios available to others, performing at real estate conferences, and ideas for the future.

May 29, 2023

Humor

If Eminem Followed Up With Real Estate Clients…

Performing as Eminem following up with clients, BAM Creator Matt Lionetti displays another one of his talents as a Realtor/creator. In a new Instagram Reel, he responds in epic fashion to a prospect deciding to work with the wife of a neighborhood friend.

May 26, 2023

Smiling blonde woman holding a laptop with the title '5 Easy Post Ideas' on the right side.

Agent Marketing

5 Easy Post Ideas (When You’re Stuck in a Content Rut)

Haley Ingram breaks down five easy Instagram post ideas for when you’re stuck in a content rut.

May 25, 2023

Businessman in a suit with a red speech bubble icon and a hand swiping a card reader, implying communication and payment processing.

Agent Strategy

Agents, Clients, or Brokers: Who Should Pay the TC Fee?

Jason Cassity posed a question on a recent Instagram post: “Should agents pass off their TC fees to the client?” Agents in the comments did not hold back, with most answering “No,” but some defending the idea. Where do you stand?

May 25, 2023

Real Estate News

From Social Media to NBC: Byron Lazine Discusses the “Bare Minimum Monday” Trend

Byron Lazine appeared on the May 21st episode of the NBC Nightly News—in a segment on the “Sunday Scaries” to discuss the Bare Minimum Monday TikTok trend.

May 22, 2023

Home Depot’s Tiny Homes: Viable Solution For Affordable Housing?

What to Do When You Can’t Come Up with Content

4 Ways to Use B-Roll Video Footage

Head of Instagram Shares How the Algorithm Actually Works

HubSpot’s Top 27 TikTok Brands (Which Real Estate Team Made the List?)

Viral Real Estate Rapper Tells ALL

If Eminem Followed Up With Real Estate Clients…

5 Easy Post Ideas (When You’re Stuck in a Content Rut)

Agents, Clients, or Brokers: Who Should Pay the TC Fee?

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