Instagram

Smiling woman in a black blazer on a pale yellow background with the bold title 'Voice of Gen Z Real Estate'.
Over Ask

The Secret To Targeting Gen Z Clients with Vayna Jerabek

Vayna Jerabek joins Matt Lionetti and The Broke Agent to talk about how she started in real estate at 18 and transitioned to wholesaling and how she educates Gen Z on all things real estate. You’ll also get to see some cold calling role play with Vayna, Matt, and The Broke Agent.

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Two smartphones on a pink-to-orange gradient background; left screen shows a lock screen with two notifications and a bold 'BAM' wallpaper, right screen shows a chat/profile page for 'Surviving Real Estate'.
Agent Marketing

How to Utilize Broadcast Channels on Instagram

The Broke Agent and Brooks Landry hosted a Social & Digital Marketing Mastermind in the private BAMx Facebook group. One of the biggest topics was a new Instagram feature — broadcast channels — and what they can do for your real estate brand.

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Portrait of a smiling woman with hands on hips beside the text 'BEST AGENT PROFILE' on a yellow background, suggesting a agent profile feature.
Over Ask

The Perfect Agent Instagram Profile Looks Like THIS

Marie Lee, aka @MoveMeToTennessee, joins Matt Lionetti and The Broke Agent to talk about how to create the perfect agent Instagram profile, what to have in your Instagram highlights, why broadcast channels are a must, and the easiest Reel an agent can make.

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Two large smartphones float in a modern living room, showing Instagram Reels with a city view from a balcony, while onions sit on the foreground table.
Agent Marketing

Two Genius Videos, One Remarkable Property

Real estate duo Matt Lionetti and Anna Oliver posted two separate listing videos on the same theme to promote a fully-renovated penthouse level suite in the heart of Toronto. Here’s why their video strategy is so effective.

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Three smartphone screens on stands display a woman exercising in a modern kitchen setting; outdoor house visible on the right.
Agent Marketing

A Listing Video Guaranteed to Make You Smile

Grandma Nat creates high-energy TikTok dance videos to showcase the best features of her home listings. Many of her videos get six-figure views; her latest listing video is approaching seven, thanks to its addictive (and nostalgic) audio and matching dance moves.

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Smartphone livestreaming a woman against a map backdrop, surrounded by travel gear like a passport, camera, coffee mug, and laptop nearby.
Agent Marketing

How to Secure the Best Location on Instagram

Instagram has enlarged the profile icons that appear at the top of your feed on the app, meaning only three icons appear alongside your own. Those three belong to accounts you’re following that are consistently posting Instagram Stories

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