I recently posted a Reel that took me less than five minutes to put together. And the best part is I’d had that video saved on my phone for months. That’s the magic of b-roll video footage—it can save you tons of time while providing inspiration for new marketing content. 

If you’re not sure what b-roll is, you’re in the right place. 

B-roll footage is extra footage that you shoot to add visual interest and context to your main footage. It’s the shots of the details, the close-ups, the action happening behind the scenes.

People love getting a behind-the-scenes look at what you do. And the beauty of taking b-roll clips is that you can use them in all sorts of ways. 

Here are three ideas to get you started: 

#1—Reels with text overlays

The Reel I mentioned earlier (with text overlays)  is a great example of this, but b-roll video footage can provide visual content for a variety of Reels. 

To give your followers a behind-the-scenes glimpse into your day-to-day as a real estate agent, here are some ideas for taking b-roll footage for future Reels.

Grab your camera and start recording if you find yourself in any of the following situations: 

Here are a few more examples of Reels you could create with b-roll footage: 

#2—Carousel posts

B-roll footage can provide the perfect backdrop for a carousel post title page—as well as video or still images for your slides. You’ll be amazed at how many still images you can export from b-roll footage for fresh content!

Here are some examples (The C&C Instagram is full of these): 

#3—Instagram Stories

Stories give your audience a chance to follow you around and get a sense of your personality and what you’re experiencing, whether it’s day-to-day stuff or something out of the ordinary. 

So, just as with Reels, you can use b-roll footage to share something more personal and compelling than your usual real estate content to relate to your fellow humans and invite more engagement in the comments. 

#4—Spice up your real estate content with behind-the-scenes b-roll

Even in your real estate Reels and carousel posts, you can weave in some b-roll footage taken while you were in between appointments, showings, phone calls, or content creation—or even footage taken on your off days. 

Maybe you just had to snap a photo of a picnic lunch you enjoyed with a friend—or scenes from your first few weeks with a new puppy. Whatever it is, if it’s meaningful to you and makes you smile, chances are your audience will enjoy it, too. 

Breaking up your real estate-focused visuals with something more personal will add visual interest and make your content more relatable to your audience. 

I dare you to take action on this

Here’s my challenge for you this week: grab your camera and start filming those little moments throughout your day. Trust me, you’ll be able to use them for months to come! 

Even if the footage is from months ago, b-roll makes it feel fresh and exciting all over again.

If you’re stumped for ideas that your particular audience would love, Coffee & Contracts has you covered. Click here to learn more about how we can help. 

And if you’re ready to take your content design game to a new (and brag-worthy) level, check out my BAMx course: “Mastering Canva Design for Real Estate Marketing.”