The 2 Content Buckets Every Agent Should Focus on in 2026
Katie Lucie
January 5, 2026
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The Broke Agent shares five things real estate agents can do while bored at their open house this weekend.
January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
BAM Media rounds up 2026 housing forecasts on home sales, prices, inventory, and mortgage rates, with side-by-side charts from leading industry experts.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.
RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.
Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.
Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.
The Broke Agent shares his top content ideas for agents to use in December 2025.
Fannie Mae’s Economic and Strategic Research (ESR) Group released its revised forecast on May 19th. The group expects the U.S. to enter a mild recession later this year, along with a decrease in home prices.
For the Hot Sheet recap for May 15th – 19th, Byron Lazine shares ways agents can address consumer fears during today’s complex market— whether discussing home prices, consumer sentiment or commercial real estate investments.
The results of a new Opendoor survey reveal an inconsistency in market expectations, along with shared concerns and areas where buyers and sellers can meet in the middle.
Byron Lazine, Tom Toole, and Lisa Chinatti discuss the latest CPI report and what it means for mortgage rates, close to peak rent inflation, Lawrence Yun calling out the Fed, and another drop in inventory.
Tom Toole and Lisa Chinatti discuss the drop in mortgage rates after the Fed’s latest rate hike, whether Powell’s speech was actually positive, the April monthly housing report trends, and Q2 strategy advice for knowledge brokers.
The National Association of REALTORS® announced a drop in pending home sales for March 2023. NAR also shares its housing market predictions for 2023-2024
As March brought a 22% annual increase in landlords listing their properties for the first time through Zillow Rental Manager, Zillow research revealed what landlords wished they knew before investing in rental properties.
ATTOM released its Q1 2023 U.S. Home Sales Report, which shows seller profit margins on single-family home and condo sales across the country fell to 44.2% as home prices remained flat in three quarters of the U.S.
Byron Lazine, Tom Toole, and Lisa Chinatti discuss rising inventory and home prices, confusing headlines, home price increases, an increase in mortgage applications, predictions on the Fed’s next move, and why 2023 is nothing like 2008.
New home price forecast updates from NAR, CREA, CoreLogic and Zillow indicate an increase in home values across the U.S. and a decline in home values in Canada.
Byron Lazine and Tom Toole discuss falling mortgage rates, predictions on what the Fed will do next, a slight uptick in inventory, home prices bottoming out, and how to win the second quarter in real estate.
Surprising home features buyers want, home prices rising for the first time in 8 months, the OBN hacker, and an unreal listing video hook are today’s topics as Victoria Velazquez and Sarah Knauer join Captain Dan Oneil and The Broke Agent.
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