Byron Lazine breaks down the 10-10-0 rule and shows agents how to preframe price reductions, avoid stale listings, and stay in control.
Fewer buyers are paying all cash and down payments are shrinking, according to new Redfin reports. Here’s what the data shows.
Tom Toole breaks down why agents fail without enough at bats, and how classroom, role play, and live reps turn training into income.
The Broke Agent’s “Hardest Truths” post sparked raw confessions from agents about failure rates, lost referrals, and the emotional cost of the job.
The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants
Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.
A 2-second Super Bowl post turned into a million views. The Broke Agent breaks down what timely content, trendjacking, and real-time posting can do for reach and engagement.
Realtor.com reports 19.3% of new homes cut prices in Q4 2025 vs. 18% of resale, as the median new-home price rose just 0.3% to $451,128.
Zillow says buyers want practical homes. Here’s how smart agents are turning that shift into trust-building content.
Byron Lazine explains the Middleman Framework, sharing word-for-word buyer and expired scripts that help agents set more appointments through disciplined repetition.
Most hyperlocal content fails because it promotes instead of telling a story. Alyssa Curnutt shares the simple 2-filter framework to create local videos people actually watch, share, and engage with.
In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.
Clever Offers data shows 32% of sellers distrust investors as Trump signs an executive order limiting institutional access to federally backed home financing.
A viral chart claimed 71% of real estate agents closed zero deals last year. Here’s where the stat actually came from, what NAR data really shows, and why accuracy, perception, and proof matter for agents and consumers.
There are four social media plays that actually produce real estate leads. Tessabella Jelten shares how agents can turn followers into buyers, sellers, and referral partners with proven strategies.
President Trump’s housing-related remarks at the World Economic Forum outlined views on homeownership, investor activity, mortgage rates, and affordability trade-offs.
Byron Lazine explains how one listing often leads to two more using a proven circle dialing script, two soft questions, and trust-first conversations.
The National Association of REALTORS releases its 80-page 2025 Annual Report, detailing budget cuts, legal shifts, and engagement metrics tied to its reform plan.
Tom Toole explains why mid-January is not early and breaks down the 13.5% pacing rule, daily call math, and what to say to get back on track in 2026.
Chris Smith shares how to turn “Deal of the Week” into a repeatable system using ChatGPT Agent Mode to find real deals, grow your email list, and position yourself as the opportunity agent.
Krys Benyamein breaks down The Listing Flywheel, a system for turning one listing into weeks of marketing momentum, in a live webinar on January 21.
The Broke Agent shares five things you can do while bored at your open house today.
Shane Burgman explains how his un-sexy mailers helped him sign 50 listings in 2025, using simple market data and consistency to build trust before calls.
The Broke Agent breaks down Instagram’s “2016 comeback” trend and how to use nostalgic, unpolished posts to stand out and spark engagement this week.
For daily real estate news, business and marketing.
