Instagram just made major updates that every real estate agent needs to understand. The Broke Agent shares what’s changed and how agents can adapt their social strategy in 2026.
Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
AI might be hurting your Instagram growth. Tessabella Jelten shares how real estate agents can use AI the right way to create authentic, engaging content that converts.
The Broke Agent breaks down how the Instagram algorithm works, why your engagement is stuck, and 5 simple ways to get your content in front of the right people.
The Broke Agent discusses how the Instagram algorithm actually works and five proven ways to skyrocket your engagement immediately.
Tessabella Jelten calls out 10 Instagram mistakes agents keep making, from low posting volume to weak hooks, and how to fix what’s holding your growth back.
Download the free Instagram Bio Audit to learn how to turn profile visits into real conversations with a clear, high-converting bio framework for agents.
Krys Benyamein shares 5 simple Instagram strategies real estate agents can use to turn followers, story views, and comments into real conversations and clients.
Allie Pastore shows how a simple “This or That” Instagram reel can showcase local knowledge, spark comments, and help agents create scroll-stopping content.
The Broke Agent breaks down the one line every real estate agent should add to their Instagram bio to get more followers.
Tessabella Jelten shares a simple Instagram strategy agents can use to turn content into conversations and qualified leads.
Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Comparative Market Analysis’ (CMAs) have been around for years. Every agent is familiar with the concept. You have a seller lead, or past client, who is thinking about selling their home, and you compile a list of recent comparable home sales in the nearby geographic area. Some CMA tools will allow you to “weigh” some of the comps higher than others, based on things like square footage, bed/bath count, and interior finishes. Others simply provide a blended average of the nearby sales and spit out a price recommendation. Either way is fine, but I’m going to share one particular twist on the traditional CMA that has really helped me grow my business.
They’ve been skirting around it for years. And now, Byron Lazine and Ricky Caruth will finally go head to head in a spirited debate on the subject of free vs paid coaching. The debate is happening live on Tuesday, June 14th at 5:00 pm EST.
Starting a new segment here at BAM brilliantly titled “Bammer of the Week.” It will highlight an agent or someone in the real estate industry that I think is doing something unique or cool, usually in marketing. I may be digging myself a hole here by making this weekly, but let’s start with one and see how it goes…
Mortgage rates are rising again, after a brief dip in May. Rates for loans with 20% down are now up to 5.40% from 5.33% a week ago, according to Mortgage
It’s one thing to tell real estate agents they need to diversify their online presence. But what does that actually look like? And what do you need to do to
Chris Smith is a bestselling author of four business books – the newest of which, The Conversion Code, now has an updated edition available in print and ebook formats. On this week’s episode of Over Ask, he joins Matt Lionetti and The Broke Agent to discuss the book or, to put it in his words, “the art and science of lead generation.”
Do NOT forget about email. According to Tom Ferry coach, Jason Pantana, four out of five (top) marketers would rather give up their social media accounts than their emails. Why?
On this week’s episode of The Walk Thru, Danny Deals and Charles Weinraub, aka “The Handsome Homebuyer,” join Byron Lazine and The Broke Agent to discuss 3D home printing, the
Most great agents know that REFERRALS are the best source of new business in the real estate industry. Referred clients usually begin the relationship with you already having gotten a
At the beginning of each month, I’m going to make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around what’s timely and relevant! As I mentioned in my “trendjacking” blog, posting about trending topics gives your marketing a major engagement boost. In May, we had Star Wars Day, the only Friday 13th of the year, the Johnny Depp Amber Heard trial, and plenty of chatter about Elon Musk buying Twitter… Here’s what to expect this June.
On this week’s episode of Between Two Lock Boxes, recorded at Inman in New York, Dan O’Neil sits down with Juan Barraneche, CEO and founder of the Goldbar Team, and the one and only Ricky Caruth of eXp Realty and the Zero to Diamond coaching program.
If you’re a realtor, you really have two options on holiday weekends. And a lot of it’s gonna depend on how your business has progressed so far this year.
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