Turns out, the latest spin on “Would you rather?” is great for stopping the scroll on Instagram…if you know how to use it.
Tucson Realtor Allie Pastore posted an Instagram reel answering “This or That” questions about the Tucson area and its attractions.
We like that her This or That options are both spoken (in a different voice) and made visual, complete with images.
A few of the questions were more general personal preference questions, but even those gave the viewer a clearer sense of Allie’s comfort level with her market.
View this post on Instagram
Read on for a quick overview of why Allie’s post works and what agents can take from it.
Why This Works
Simple formats often outperform complicated ones on social media. The “This or That” format works because it gives the viewer an immediate choice to react to.
Instead of asking someone to watch a long explanation, the content invites a quick mental decision. That moment of participation helps stop the scroll.
Allie Pastore’s reel leans into that dynamic. Each question references something specific to Tucson, from neighborhoods like Foothills and Oro Valley to local staples like Sonoran hot dogs and street tacos. Even the transportation choices, I-10 versus I-19, reinforce that she actually knows the area she serves.
Another smart move is how the questions appear in both audio and visual form. The viewer hears the question in a different voice while also seeing it on screen, along with images. That layering makes the reel easy to follow even if someone is watching without sound.
There’s also personality baked into the answers. Allie doesn’t give neutral responses. She jokes about speeding tickets in the Foothills, calls Breakers Water Park “disgusting,” and references Skate Country as her first job.
Those little details humanize the content and make it feel like a conversation instead of a scripted marketing piece.
If the structure feels familiar, that’s because major creators are using similar formats. Alex Hormozi used a similar formula, asking viewers which ad they think got more leads: “Ad A or Ad B.” He shows three sets and then explains why the winners outperformed their competition.
View this post on Instagram
The framework keeps viewers engaged because they instinctively want to pick a side.
What Agents Can Take from It
The lesson here is to use the “This or That” format to highlight your own local expertise:
- Turn neighborhood knowledge into quick comparison questions. Think “Downtown or Suburbs?” or “Lakefront or Golf Course Community?”
- Mix real estate questions with lifestyle questions. Food spots, parks, local traditions, and commuting routes all help reinforce that you know the area.
- Let your personality show in the answers. A little humor or personal context makes the content feel authentic.
- Make the questions visual as well as spoken. On-screen text and images help viewers follow along even if they’re watching without audio.
- End with a question that invites comments. Allie does this in the caption by asking viewers to weigh in on Breakers Water Park versus the ice-skating rink.
Formats like this are repeatable, which is another advantage. Once you create one version, you can easily film another with new questions about schools, neighborhoods, restaurants, or weekend activities.
And every time you do it, you’re reinforcing the same message to your audience. You’re the person who actually knows the area.
