Only 35% of Agents Say AI Is Helpful. Here’s Why.
Sarah Lentz
July 20, 2026
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
Shilo CEO Justin Benson explains why the market share divide between AI using agents and everyone else is about to accelerate fast.
Amy Stockberger runs a 23-agent team at a 53% profit margin by turning vendors and systems into her real growth engine.
Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.
If your content feels flat this summer, you’re not alone. The Broke Agent shares three simple strategies to break out of a creative slump, spark fresh ideas, and keep growing your real estate brand.
Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.
The Broke Agent proves one good question can generate 200-plus comments and weeks of new social content for real estate agents.
Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.
Three BAM webinar hosts break down why the Rainmaker/Navy SEAL model works, who it’s built for, and why W2 staff is cheaper than commission splits.
Keller Williams has agreed to acquire the Jason Mitchell Group (JMG), adding another major brokerage deal to 2026’s wave of industry consolidation.
Realtor.com chief economist Danielle Hale joins KBP to break down the midyear forecast, the toughest 4-year market, and the new housing law.
Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.
Better content doesn’t have to take more time. Retrain your Instagram algorithm, build an AI board of advisors, borrow proven hyperlocal ideas, and use AI to find and test content with viral potential.
The Broke Agent’s “Hardest Truths” post sparked raw confessions from agents about failure rates, lost referrals, and the emotional cost of the job.
The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants
Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.
A 2-second Super Bowl post turned into a million views. The Broke Agent breaks down what timely content, trendjacking, and real-time posting can do for reach and engagement.
Realtor.com reports 19.3% of new homes cut prices in Q4 2025 vs. 18% of resale, as the median new-home price rose just 0.3% to $451,128.
Zillow says buyers want practical homes. Here’s how smart agents are turning that shift into trust-building content.
Byron Lazine explains the Middleman Framework, sharing word-for-word buyer and expired scripts that help agents set more appointments through disciplined repetition.
Most hyperlocal content fails because it promotes instead of telling a story. Alyssa Curnutt shares the simple 2-filter framework to create local videos people actually watch, share, and engage with.
In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.
The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.
Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.
Krys Benyamein explains how a structured homebuyer guide creates clarity, reduces stress, and improves buyer confidence throughout the entire homebuying process.
For daily real estate news, business and marketing.
