
The POV Content Strategy That Makes Real Estate Feel More Human
Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.

Joshua Bennett’s “husband of a realtor” Instagram account shows agents how a spouse’s POV, combined with collab content, can grow a real estate business.

If your content feels flat this summer, you’re not alone. The Broke Agent shares three simple strategies to break out of a creative slump, spark fresh ideas, and keep growing your real estate brand.

Here are 10 proven scripts real estate agents can use to reactivate cold leads and turn dead conversations into new appointments this summer.

The Broke Agent proves one good question can generate 200-plus comments and weeks of new social content for real estate agents.

Ryan Serhant went 5 years without a reply, then closed $16M in 4 days. Here’s the follow-up formula behind the sale.

Three BAM webinar hosts break down why the Rainmaker/Navy SEAL model works, who it’s built for, and why W2 staff is cheaper than commission splits.

Keller Williams has agreed to acquire the Jason Mitchell Group (JMG), adding another major brokerage deal to 2026’s wave of industry consolidation.

Realtor.com chief economist Danielle Hale joins KBP to break down the midyear forecast, the toughest 4-year market, and the new housing law.

Dave Hutch built a Claude skill that runs every content idea through a board of AI advisors before agents ever hit record.

Better content doesn’t have to take more time. Retrain your Instagram algorithm, build an AI board of advisors, borrow proven hyperlocal ideas, and use AI to find and test content with viral potential.

In a recent BAMx Mastermind, Krys Benyamein reveals four grassroots tactics to get more buyer eyes on a stale listing, plus how to talk pricing with anxious sellers.

Byron Lazine shares a four-step expired listing framework to start better conversations, build credibility, and book more listing appointments.

Krys Benyamein explains why affordability breakdown videos sharpen your financing knowledge, build buyer trust, and strengthen local authority.

Bored at your open house? Not hosting one at all? Here are five things to do that will improve your business, marketing, and overall life. 1. How about 27 lines

The “best time to film” isn’t scheduled. It’s right after real moments happen. The Broke Agent breaks down how to create more authentic content that leads to conversations and clients.

A simple post-closing strategy agents can use in 20 minutes to meet neighbors, start conversations, and build visibility after a buyer moves in.

Morning Brew reports data centers outbidding builders in Northern Virginia amid a 75,000-home shortage. Is this a real supply threat?

Homeowners are set to spend $522B on renovations in 2026. New data reveals what’s driving projects, budget stress, and what agents should understand about today’s homeowners.

Sharran Srivatsaa and Andrew Undem broke down exactly how a high-converting listing appointment actually works. Here are 27 lines to use at your next appointment.

Byron Lazine breaks down the 10-10-0 rule and shows agents how to preframe price reductions, avoid stale listings, and stay in control.

Fewer buyers are paying all cash and down payments are shrinking, according to new Redfin reports. Here’s what the data shows.

Tom Toole breaks down why agents fail without enough at bats, and how classroom, role play, and live reps turn training into income.

The Broke Agent’s “Hardest Truths” post sparked raw confessions from agents about failure rates, lost referrals, and the emotional cost of the job.

The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants
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