August 2026 Content Ideas for Agents
The Broke Agent
July 31, 2026
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.
Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.
Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram’s Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.
Phil Stringer shows real estate agents how to build a team of specialized AI agents instead of relying on one general agent (or chatbot).
Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.
80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.
Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.
Gallup finds real estate is Americans’ top long-term investment pick for the 14th year in a row in 2026.
Chris Smith shares seven AI tools from BAM BBQ 2026 for finding and remixing outlier content that already works.
Andy Griesinger built a 5-agent team to $103 million by screening recruits and running new agents through a 61-point daily tracker.
Bored at your open house? Here’s a content tip, a system to convert more buyers, and a viral text-exchange you have to see.
FOMO might be the most underrated marketing strategy in real estate. Here’s why showing momentum, culture, and action attracts more agents than any recruiting graphic ever will.
Without the knowledge or team to successfully negotiate and close a short sale, the process can quickly turn into a nightmare. The thought of lengthy paperwork and negotiations sends most
This week, Danny Deals invites creator, personality, co-host of the Over Ask Podcast, and fellow BAM contributor Matt Lionetti up to his hotel room for another episode of Between Two
Two weeks ago my friend texted me a link to an Instagram from someone named Brooks Landry. Then I got tagged in one of his Reels. Then he popped up
Remember when Matt Lionetti took the stage at Inman Connect? It turns out, it was the same day a closing was set to take place for Matt’s condo. But things
With so many people after long term wealth and residual income, it’s no surprise that Airbnb has become a go-to for the average person to generate some passive revenue. Although
Brendon Carter, whose name is indeed Brendon and not Brandon, is ready to start lecturing real estate agents on the keys to success. “I sold my cousin’s house and watched
You know what sucks about trying to come up with content on a daily basis? Trying to come up with content on a daily basis. It’s my literal job and
On January 1, 2022, Oregon became the first state to enact a ban on non-customary communications (aka Love Letters) and the real estate world gave a lot of pushback. Many
The Broke Agent outlines eight ways to help you come up with content to become your own content machine. Never be stuck again with what to post. Bookmark this page for easy access to the content creation blueprint that slaps.
There have been a TON of news articles lately about people “buying real estate” in the Metaverse. As an agent here in the physical world, does this impact you? Should
Like many agents, Kirsten Jordan spent the first 12 years of her career waiting for validation to take the next step. Validation eventually came for her in the form of
For nearly ten years now, real estate pros across the U.S. have been packing their bags and flying to Nicaragua and El Salvador to build homes. A Giveback Homes Build
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