September gives real estate agents endless content opportunities. From Labor Day and football to fall, coffee The Broke Agent shares what to post in September 2026.
Team leaders often create positions around the people already working for them. Coach Dave Richards explains why the better approach is to design the future business first, then determine who can help build it.
Veteran brokers say real estate has a professionalism problem, according to a recent survey. Here’s what consumers are seeing and how good agents can prove their value.
Brad McCallum breaks down four AI mistakes hurting real estate agents’ brands, and how to use AI without losing trust, authority or your voice.
Alyssa Stalker, Coffee & Contracts’ head of education and strategy, shares eight content moves real estate agents are missing in 2026.
New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.
Influencer Chelsea Anderson posted a reel admitting she used to think real estate agents were “kind of a scam,” until she sold a house with one that changed her mind.
Tom Toole breaks down five practical ways real estate agents can use AI to work smarter, from inspection reports to client emails.
Real’s acquisition of REMAX closed Monday, August 24. Here’s who holds the top jobs, who’s leaving, and what agents need to know.
Byron Lazine breaks real estate lead generation into four engines and shows how to weigh their true costs in time, dollars, and cuts.
Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.
Home purchase cancellations hit a 3-year high, per Redfin, giving agents a new data point to prep sellers before they list.
Denver Realtor Alex L. Reber’s “free solo climb” reel shows how a bold hook can turn a basic listing into unforgettable content.
A 2-second Super Bowl post turned into a million views. The Broke Agent breaks down what timely content, trendjacking, and real-time posting can do for reach and engagement.
Realtor.com reports 19.3% of new homes cut prices in Q4 2025 vs. 18% of resale, as the median new-home price rose just 0.3% to $451,128.
Zillow says buyers want practical homes. Here’s how smart agents are turning that shift into trust-building content.
Byron Lazine explains the Middleman Framework, sharing word-for-word buyer and expired scripts that help agents set more appointments through disciplined repetition.
Most hyperlocal content fails because it promotes instead of telling a story. Alyssa Curnutt shares the simple 2-filter framework to create local videos people actually watch, share, and engage with.
In a BAM Pro Bowl III fireside chat, James Dwiggins and Jared James explain a six-point framework behind how agent trust is built and lost in 2026.
The House passed the Housing for the 21st Century Act 390–9, outlining zoning, HOME program, manufactured housing, and banking reforms aimed at boosting supply.
Theoni Rapo explains how her FaceTime strategy interrupts the scroll, boosts engagement, and helped generate over 4,000 organic leads on TikTok in one year.
Krys Benyamein explains how a structured homebuyer guide creates clarity, reduces stress, and improves buyer confidence throughout the entire homebuying process.
Shane Burgman’s trendjacking reel shows how real client stories outperform testimonials by turning closings into entertaining, trust-building content.
One webinar clip turned into a viral post, new followers, and three real buyers. Here’s how one piece of content grew three brands and proved the real power of the listing flywheel.
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